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Citations per year
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Since 2019
Citations
10
5
h-index
2
1
i10-index
0
0
0
2
1
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2
1
2
2
2
1
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Laurence Borderiou Calmelet
Ph.D. Sciences de gestion, Marketing industriel, École Supérieure des Technologies et des Affaires, Belfort
Verified email at esta-groupe.fr
Marketing industriel
Conception à l'écoute du marché
culturalization
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Year
Stratégies marketing pour PME sous-traitantes dans l’horlogerie
F Courvoisier, L Calmelet
3
2012
La conception à l'écoute du marché: un outil d'optimisation du cahier des charges en B to B
A Walser-Luchesi, L Calmelet
Decisions Marketing, 47-59
, 2007
3
2007
Relations fournisseur-client en milieu industriel: cas des produits banalisés
L Borderiou-Calmelet, M Danièle
Lyon 3
, 1998
2
1998
La «culturalization» des sites Web, un enjeu pour les grandes marques horlogères
S Sagot, L Borderiou
23e Journée Internationale du Marketing Horloger
, 2019
1
2019
Marketing strategies for subcontractant SME in the watchmaking industry
F Courvoisier, L Calmelet
MPRA Paper
, 2012
1
2012
La «culturalization» des sites Web, un enjeu pour les grandes marques horlogères
BL Sagot Sylvain
Congrès International AFM
, 2020
2020
BtoB marketing Strategies among SMEs in the Swiss Watch Industry
CZ Courvoisier François, Calmelet laurence
6th International Conference on Business Market Management, 20-22/06 …
, 2013
2013
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