Bruce Hardie
Bruce Hardie
Verified email at london.edu
Title
Cited by
Cited by
Year
Modeling loss aversion and reference dependence effects on brand choice
BGS Hardie, EJ Johnson, PS Fader
Marketing science 12 (4), 378-394, 1993
10281993
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
8322006
RFM and CLV: Using iso-value curves for customer base analysis
PS Fader, BGS Hardie, KL Lee
Journal of marketing research 42 (4), 415-430, 2005
5992005
Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
5122010
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
PS Fader, BGS Hardie, KL Lee
Marketing science 24 (2), 275-284, 2005
5052005
Modeling consumer choice among SKUs
PS Fader, BGS Hardie
Journal of marketing Research 33 (4), 442-452, 1996
4031996
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
3072001
Probability models for customer-base analysis
PS Fader, BGS Hardie
Journal of interactive marketing 23 (1), 61-69, 2009
2032009
Customer-base analysis in a discrete-time noncontractual setting
PS Fader, BGS Hardie, J Shang
Marketing Science 29 (6), 1086-1108, 2010
1442010
How to project customer retention
PS Fader, BGS Hardie
Journal of Interactive Marketing 21 (1), 76-90, 2007
1252007
Forecasting repeat sales at CDNOW: A case study
PS Fader, BGS Hardie
Interfaces 31 (3_supplement), S94-S107, 2001
1102001
An empirical comparison of new product trial forecasting models
BGS Hardie, PS Fader, M Wisniewski
Journal of Forecasting 17 (3‐4), 209-229, 1998
1091998
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
PS Fader, BGS Hardie
Marketing Science 29 (1), 85-93, 2010
1072010
A dynamic changepoint model for new product sales forecasting
PS Fader, BGS Hardie, CY Huang
Marketing Science 23 (1), 50-65, 2004
1072004
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5 (1-2), 65-81, 2018
892018
A joint model of usage and churn in contractual settings
E Ascarza, BGS Hardie
Marketing Science 32 (4), 570-590, 2013
812013
New perspectives on customer “death” using a generalization of the Pareto/NBD model
K Jerath, PS Fader, BGS Hardie
Marketing Science 30 (5), 866-880, 2011
632011
Forecasting new product trial in a controlled test market environment
PS Fader, BGS Hardie, R Zeithammer
Journal of Forecasting 22 (5), 391-410, 2003
602003
Bayesian inference for the negative binomial distribution via polynomial expansions
ET Bradlow, BGS Hardie, PS Fader
Journal of Computational and Graphical Statistics 11 (1), 189-201, 2002
582002
Valuing subscription-based businesses using publicly disclosed customer data
DM McCarthy, PS Fader, BGS Hardie
Journal of Marketing 81 (1), 17-35, 2017
522017
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