Richard Tay
Richard Tay
Verified email at rmit.edu.au
TitleCited byYear
Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age
I Lewis, B Watson, R Tay
Transportation Research Part F: Traffic Psychology and Behaviour 10 (1), 48-60, 2007
1822007
The role of fear appeals in improving driver safety: A review of the effectiveness of fear-arousing (threat) appeals in road safety advertising.
I Lewis, B Watson, R Tay, KM White
International Journal of Behavioral Consultation and Therapy 3 (2), 203, 2007
1692007
The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar?
R Tay
Accident Analysis & Prevention 37 (5), 922-929, 2005
1522005
Promoting public health messages: Should we move beyond fear-evoking appeals in road safety?
IM Lewis, B Watson, KM White, R Tay
Qualitative Health Research 17 (1), 61-74, 2007
1452007
Effect of street pattern on the severity of crashes involving vulnerable road users
SM Rifaat, R Tay, A De Barros
Accident Analysis & Prevention 43 (1), 276-283, 2011
1372011
Changing drivers' intentions and behaviours using fear-based driver fatigue advertisements
R Tay, B Watson
Health Marketing Quarterly 19 (4), 55-68, 2002
1262002
A multinomial logit model of pedestrian–vehicle crash severity
R Tay, J Choi, L Kattan, A Khan
International journal of sustainable transportation 5 (4), 233-249, 2011
1222011
A latent segmentation based generalized ordered logit model to examine factors influencing driver injury severity
S Yasmin, N Eluru, CR Bhat, R Tay
Analytic Methods in Accident Research 1 (1), 23-38, 2014
1052014
Factors contributing to the severity of intersection crashes
R Tay, SM Rifaat
Journal of Advanced Transportation 41 (3), 245-265, 2007
1002007
A logistic model of the effects of roadway, environmental, vehicle, crash and driver characteristics on hit-and-run crashes
R Tay, SM Rifaat, HC Chin
Accident Analysis & Prevention 40 (4), 1330-1336, 2008
862008
Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification?
R Tay
Accident Analysis & Prevention 37 (2), 259-266, 2005
862005
Severity of motorcycle crashes in Calgary
SM Rifaat, R Tay, A De Barros
Accident Analysis & Prevention 49, 44-49, 2012
842012
General and specific deterrent effects of traffic enforcement: do we have to catch offenders to reduce crashes?
R Tay
Journal of Transport Economics and Policy (JTEP) 39 (2), 209-224, 2005
802005
New vehicle consumption and fuel efficiency: a nested logit approach
PS McCarthy, RS Tay
Transportation Research Part E: Logistics and Transportation Review 34 (1 …, 1998
781998
Exploring the effects of a road safety advertising campaign on the perceptions and intentions of the target and nontarget audiences to drink and drive
R Tay
Traffic Injury Prevention 3 (3), 195-200, 2002
712002
Factors contributing to hit-and-run in fatal crashes
R Tay, U Barua, L Kattan
Accident Analysis & Prevention 41 (2), 227-233, 2009
642009
Effects of street patterns on injury risks in two-vehicle crashes
SM Rifaat, R Tay
Transportation Research Record 2102 (1), 61-67, 2009
632009
Factors contributing to the growth of SMEs: The Singapore case
WCM Tan, RST Tay
Journal of enterprising culture 3 (02), 197-210, 1995
631995
Land-use-change modeling using unbalanced support-vector machines
B Huang, C Xie, R Tay, B Wu
Environment and Planning B: Planning and Design 36 (3), 398-416, 2009
612009
Effectiveness of the anti-drink driving adverstising campaign in New Zealand
R Tay
Road & Transport Research 8 (4), 3, 1999
611999
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