| When shelf-based scarcity impacts consumer preferences JR Parker, DR Lehmann Journal of Retailing 87 (2), 142-155, 2011 | 174 | 2011 |
| Rejectable choice sets: How seemingly irrelevant no-choice options affect consumer decision processes JR Parker, RY Schrift Journal of Marketing Research 48 (5), 840-854, 2011 | 78 | 2011 |
| On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase N Reinholtz, DM Bartels, JR Parker Journal of Consumer Research 42 (4), 596-614, 2015 | 55 | 2015 |
| Decision comfort JR Parker, DR Lehmann, Y Xie Journal of Consumer Research 43 (1), 113-133, 2016 | 44 | 2016 |
| How and when grouping low-calorie options reduces the benefits of providing dish-specific calorie information JR Parker, DR Lehmann Journal of Consumer Research 41 (1), 213-235, 2014 | 41 | 2014 |
| Staying the course: The option of doing nothing and its impact on postchoice persistence RY Schrift, JR Parker Psychological science 25 (3), 772-780, 2014 | 23 | 2014 |
| Building a multi-category brand: when should distant brand extensions be introduced? JR Parker, DR Lehmann, KL Keller, MG Schleicher Journal of the Academy of Marketing Science 46 (2), 300-316, 2018 | 17 | 2018 |
| Disadoption DR Lehmann, JR Parker Ams Review 7 (1), 36-51, 2017 | 16 | 2017 |
| Multistage decision processes: The impact of attribute order on how consumers mentally represent their choice RY Schrift, JR Parker, G Zauberman, S Srna Journal of Consumer Research 44 (6), 1307-1324, 2018 | 7 | 2018 |
| Cross-buying after product failure recovery? Depends on how you feel about it N Umashankar, R Srinivasan, JR Parker Journal of Marketing Theory and Practice 24 (1), 1-22, 2016 | 7 | 2016 |
| Autonomy in consumer choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing Letters 31, 429-439, 2020 | 4 | 2020 |
| How and why the collaborative consumption of food leads to overpurchasing, overconsumption, and waste JR Parker, N Umashankar, MG Schleicher Journal of Public Policy & Marketing 38 (2), 154-171, 2019 | 4 | 2019 |
| How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods JR Parker, I Paul, R Hamilton, O Rodriguez-Vila, SG Bharadwaj Journal of Public Policy & Marketing, 0743915620922873, 2020 | 2 | 2020 |
| The past, present, and future of consumer research MS Malter, MB Holbrook, BE Kahn, JR Parker, DR Lehmann Marketing Letters 31 (2), 137-149, 2020 | 2 | 2020 |
| Perceived momentum influences responsibility judgments. JR Parker, I Paul, N Reinholtz Journal of Experimental Psychology: General 149 (3), 482, 2020 | 2 | 2020 |
| Shelf layout and consumer preferences JR Parker, AR Koschmann Handbook of Research on Retailing, 2018 | 2 | 2018 |
| Don’T Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources I Paul, J Parker, S Loughran Dommer ACR North American Advances, 2018 | 2 | 2018 |
| Where You Shop Affects How You Choose: Retailer Price Image and the Importance of Enriched versus Comparable Attributes JS Larson, R Hamilton, JR Parker Journal of the Association for Consumer Research 6 (1), 130-141, 2021 | 1 | 2021 |
| Label Structure, Processing Disfluency, and Consumers’ Responses to Credence-Labeled Foods JR Parker, O Rodriguez-Vila, R Hamilton, I Paul, S Bharadwaj ACR North American Advances, 2017 | 1 | 2017 |
| Mentally Accounting for Restricted Funds: How Gift Cards Change Preferences N Reinholtz, D Bartels, J Parker Proceedings of the Annual Meeting of the Cognitive Science Society 36 (36), 2014 | 1 | 2014 |
Rom SchriftAssociate Professor of Marketing, Kelley School of Business, Indiana UniversityVerified email at iu.edu
