| Marketing F Böcker, R Helm Fischer, 1994 | 302 | 1994 |
| Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison A Scholl, L Manthey, R Helm, M Steiner European Journal of Operational Research 164 (3), 760-777, 2005 | 252 | 2005 |
| Success of research-based spin-offs. State-of-the-art and guidelines for further research R Helm, O Mauroner Review of Managerial Science 1, 237-270, 2007 | 171 | 2007 |
| Analysis and evaluation of moderator effects in regression models: state of art, alternatives and empirical example R Helm, A Mark Review of Managerial Science 6, 307-332, 2012 | 152 | 2012 |
| Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets R Helm, S Gritsch International Business Review 23 (2), 418-428, 2014 | 142 | 2014 |
| Präferenzmessung: Methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen R Helm, M Steiner W. Kohlhammer Verlag, 2008 | 108 | 2008 |
| Controlling contractual exchange risks in R&D interfirm cooperation: an empirical study R Helm, M Kloyer Research Policy 33 (8), 1103-1122, 2004 | 102 | 2004 |
| Product development success through cooperation: A study of entrepreneurial firms M Dowling, R Helm Technovation 26 (4), 483-488, 2006 | 94 | 2006 |
| Planung und Vermarktung von Innovationen: Die Präferenz von Konsumenten für verschiedene Innovationsumfänge unter Berücksichtigung des optimalen Simulationsniveaus und … R Helm Schäffer-Poeschel, 2001 | 87 | 2001 |
| Systematisierung der Erfolgsfaktoren von Wissensmanagement auf Basis der bisherigen empirischen Forschung R Helm, R Meckl, N Sodeik The Journal of Business Economics 77 (2), 211-241, 2007 | 80 | 2007 |
| Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products R Helm, A Mark International Journal of Product Development 4 (3-4), 396-411, 2007 | 80 | 2007 |
| The effects of a lack of social recognition on online communication behavior R Helm, M Möller, O Mauroner, D Conrad Computers in Human Behavior 29 (3), 1065-1077, 2013 | 75 | 2013 |
| Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories R Helm, S Landschulze Review of managerial science 3, 41-73, 2009 | 68 | 2009 |
| Internationale Markteintrittsstrategien: Einflussfaktoren auf die Wahl der optimalen Form des Markteintritts in Exportmärkte R Helm | 67 | 1997 |
| An institutional perspective of public policy and network effects in the renewable energy industry: enablers or disablers of entrepreneurial behaviour and innovation? C Doblinger, M Dowling, R Helm Entrepreneurship & Regional Development 28 (1-2), 126-156, 2016 | 56 | 2016 |
| Empirische Forschung und die Erfolgsmessung von Strategien R Helm Marketing ZfP 20 (4), 225-235, 1998 | 56 | 1998 |
| Explaining costumer reactions to real stockouts R Helm, T Hegenbart, H Endres Review of Managerial Science 7, 223-246, 2013 | 51 | 2013 |
| Die Bedeutung des Country-of-Origin Effekts vor dem Hintergrund der Internationalisierung von Unternehmen: Eine teilweise individualisierte Conjoint-Analyse G Hausruckinger, R Helm Marketing: ZFP 18 (4), 267-278, 1995 | 47 | 1995 |
| Marketing: strategisch analysieren und marktorientiert umsetzen R Helm, H Endres utb GmbH, 2024 | 46 | 2024 |
| Measuring customer preferences in new product development: comparing compositional and decompositional methods R Helm, A Scholl, L Manthey, M Steiner International Journal of Product Development 1 (1), 12-29, 2004 | 46 | 2004 |
