Michaela Draganska
Michaela Draganska
Verified email at drexel.edu - Homepage
Title
Cited by
Cited by
Year
The influence of product variety on brand perception and choice
J Berger, M Draganska, I Simonson
Marketing Science 26 (4), 460-472, 2007
3302007
Product‐line length as a competitive tool
M Draganska, DC Jain
Journal of Economics & Management Strategy 14 (1), 1-28, 2005
2652005
A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel
M Draganska, D Klapper, SB Villas-Boas
Marketing Science 29 (1), 57-74, 2010
2642010
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
CR Clark, U Doraszelski, M Draganska
Qme 7 (2), 207-236, 2009
2012009
Beyond plain vanilla: Modeling joint product assortment and pricing decisions
M Draganska, M Mazzeo, K Seim
QME 7 (2), 105-146, 2009
1942009
Beyond plain vanilla: Modeling joint product assortment and pricing decisions
M Draganska, M Mazzeo, K Seim
QME 7 (2), 105-146, 2009
1832009
Consumer preferences and product-line pricing strategies: An empirical analysis
M Draganska, DC Jain
Marketing science 25 (2), 164-174, 2006
1612006
Choice set heterogeneity and the role of advertising: An analysis with micro and macro data
M Draganska, D Klapper
Journal of Marketing Research 48 (4), 653-669, 2011
1082011
Internet versus television advertising: A brand-building comparison
M Draganska, WR Hartmann, G Stanglein
Journal of Marketing Research 51 (5), 578-590, 2014
902014
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21 (3), 273-285, 2010
772010
Retail environment and manufacturer competitive intensity
M Draganska, D Klapper
Journal of Retailing 83 (2), 183-198, 2007
762007
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*
U Doraszelski, M Draganska
The Journal of Industrial Economics 54 (1), 125-149, 2006
562006
Discrete choice models of firms’ strategic decisions
M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ...
Marketing Letters 19 (3), 399-416, 2008
412008
Discrete choice models of firms’ strategic decisions
M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ...
Marketing Letters 19 (3), 399-416, 2008
412008
Recent advances in structural econometric modeling: Dynamics, product positioning and entry
JP Dubé, K Sudhir, A Ching, GS Crawford, M Draganska, JT Fox, ...
Marketing letters 16 (3), 209-224, 2005
312005
A likelihood approach to estimating market equilibrium models
M Draganska, D Jain
Management Science 50 (5), 605-616, 2004
312004
Consumer and managerial goals in assortment choice and design
BE Kahn, A Chernev, U Böckenholt, K Bundorf, M Draganska, R Hamilton, ...
Marketing Letters 25 (3), 293-303, 2014
252014
Addressing endogenous product choice in an empirical analysis of merger effects
M Draganska, M Mazzeo, K Seim
Northwestern University. Economic Inquiry 17 (2), 177-96, 2009
192009
Product line length decisions in a competitive environment
M Draganska, D Jain
Graduate School of Business, Stanford University working paper, 2001
112001
Information or persuasion? An empirical investigation of the effect of advertising on brand awareness and perceived quality using panel data
U Doraszelski, CR Clark, M Draganska
Stanford University Graduate School of Business Research Paper, 2007
92007
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Articles 1–20