Andrea Lucarelli
Andrea Lucarelli
Associate Professor of Marketing, Stockholm University
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City branding: a state‐of‐the‐art review of the research domain
A Lucarelli, P Olof Berg
Journal of place management and development 4 (1), 9-27, 2011
Problematising place branding research: A meta-theoretical analysis of the literature
A Lucarelli, S Brorström
The Marketing Review 13 (1), 65-81, 2013
Unraveling the complexity of “city brand equity”: a three‐dimensional framework
A Lucarelli
Journal of Place Management and Development, 2012
Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
M Giovanardi, A Lucarelli, C Pasquinelli
Marketing Theory 13, 365-383, 2013
Place branding as urban policy: The (im) political place branding
A Lucarelli
Cities 80, 12-21, 2018
Co-performing tourism places: The “Pink Night” festival
M Giovanardi, A Lucarelli, PLE Decosta
Annals of Tourism Research 44, 102-115, 2014
User-generated place brand equity on Twitter: The dynamics of brand associations in social media
M Andéhn, A Kazeminia, A Lucarelli, E Sevin
Place branding and public diplomacy 10, 132-144, 2014
Brand transformation: a performative approach to brand regeneration
A Lucarelli, A Hallin
Journal of Marketing Management 31 (1-2), 84-106, 2015
The political nature of brand governance: a discourse analysis approach to a regional brand building process
A Lucarelli, M Giovanardi
Journal of Public Affairs 16 (1), 16-27, 2016
Sailing through marketing: A critical assessment of spatiality in marketing literature
M Giovanardi, A Lucarelli
Journal of Business Research 82, 149-159, 2018
Co-branding public place brands: Towards an alternative approach to place branding
A Lucarelli
Place Branding and Public Diplomacy 14, 260-271, 2018
The dialogical relationship between spatial planning and place branding: Conceptualizing regionalization discourses in Sweden
A Lucarelli, S Heldt Cassel
European Planning Studies 28 (7), 1375-1392, 2020
The political dimension of place branding
A Lucarelli
Stockholm Business School, Stockholm University, 2015
Performing place promotion—On implaced identity in marketized geographies
M Andéhn, J Hietanen, A Lucarelli
Marketing Theory 20 (3), 321-342, 2020
Constructing a typology of virtual city brand co-creation practices: an ecological approach
A Lucarelli
Journal of Place Management and Development 12 (2), 227-247, 2019
Investigating relational ontologies in macromarketing: toward a relational approach and research agenda
A Lucarelli, M Giovanardi
Journal of Macromarketing 39 (1), 88-102, 2019
20 years of Nordic place branding research: a review and future research agenda
C Cassinger, S Gyimóthy, A Lucarelli
Scandinavian Journal of Hospitality and Tourism 21 (1), 70-77, 2021
The Nordic wave in place branding: moving back and forth in time and space
C Cassinger, A Lucarelli, S Gyimóthy
The Nordic Wave in Place Branding, 1-9, 2019
The Nordic wave in place branding: moving back and forth in time and space
C Cassinger, A Lucarelli, S Gyimóthy
The Nordic Wave in Place Branding, 1-9, 2019
From “moving consumption” to “spacing consumption:” in search of consumption geographies
A Lucarelli, M Giovanardi
ACR North American Advances, 2016
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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