Eva Ascarza
Eva Ascarza
Harvard Business School
Verified email at hbs.edu - Homepage
Cited by
Cited by
Retention futility: Targeting high-risk customers might be ineffective
E Ascarza
Journal of Marketing Research 55 (1), 80-98, 2018
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5 (1), 65-81, 2018
A joint model of usage and churn in contractual settings
E Ascarza, BGS Hardie
Marketing Science 32 (4), 570-590, 2013
When talk is “free”: The effect of tariff structure on usage under two-and three-part tariffs
E Ascarza, A Lambrecht, N Vilcassim
Journal of Marketing Research 49 (6), 882-899, 2012
Beyond the target customer: Social effects of customer relationship management campaigns
E Ascarza, P Ebbes, O Netzer, M Danielson
Journal of Marketing Research 54 (3), 347-363, 2017
The perils of proactive churn prevention using plan recommendations: Evidence from a field experiment
E Ascarza, R Iyengar, M Schleicher
Journal of Marketing Research 53 (1), 46-60, 2016
Some customers would rather leave without saying goodbye
E Ascarza, O Netzer, BGS Hardie
Marketing Science 37 (1), 54-77, 2018
Marketing models for the customer-centric firm
E Ascarza, PS Fader, BGS Hardie
Handbook of marketing decision models, 297-329, 2017
The value of first impressions: Leveraging acquisition data for customer management
N Padilla, E Ascarza
Harvard Business School, 2019
The Twofold Effect of Customer Retention in Freemium Settings
E Ascarza, O Netzer, J Runge
Available at SSRN 3725224, 2020
The customer journey as a source of information
N Padilla, E Ascarza, O Netzer
Columbia Business School, 2019
Modelling Customer Behaviour in Contractual Settings
E Ascarza
University of London, 2009
BEAT Unintended Bias in Personalized Policies
E Ascarza, A Israeli
Available at SSRN 3908088, 2021
Detecting Routines in Ride-sharing: Implications for Customer Management
R Dew, E Ascarza, O Netzer, N Sicherman
New insights from emerging types of retail loyalty programs
V Stourm
Executive Summary: Usage and Abusage: Free Rein
E Ascarza, A Lambrecht, N Vilcassim
Business Strategy Review 23 (4), 76-76, 2012
current full-time faculty at columbia business school
M Abraham, C Angelucci, N Arnosti, E Ascarza, T Babina, M Backus
Web Appendix
E Ascarza, R Iyengar, M Schleicher
A Joint Model of Usage and Churn in Contractual Settings Web Appendix
E Ascarza, BGS Hardie
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