| PP for ‘product placement’or ‘puzzled public’? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall T Tessitore, M Geuens International Journal of advertising 32 (3), 419-442, 2013 | 143 | 2013 |
| Impact of flow on recognition of and attitudes towards in-game brand placements: Brand congruence and placement prominence as moderators I Vermeir, S Kazakova, T Tessitore, V Cauberghe, H Slabbinck International Journal of Advertising 33 (4), 785-810, 2014 | 47 | 2014 |
| What makes people share political content on social media? The role of emotion, authority and ideology J Weismueller, P Harrigan, K Coussement, T Tessitore Computers in Human Behavior 129, 107150, 2022 | 46 | 2022 |
| Long-term effects of brand placement disclosure on persuasion knowledge and brand responses SC Boerman, T Tessitore, CM Müller International Journal of Advertising 40 (1), 26-48, 2021 | 35 | 2021 |
| Arming consumers against product placement: A comparison of factual and evaluative educational interventions T Tessitore, M Geuens Journal of Business Research 95, 38-48, 2019 | 21 | 2019 |
| I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily K Charry, T Tessitore Social Science & Medicine 269, 113595, 2021 | 15 | 2021 |
| Product placement, its supporters and detractors: A quest for balance K Charry, T Tessitore Advertising in New Formats and Media, 265-290, 2016 | 7 | 2016 |
| Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention L De Kerpel, A Van Kerckhove, T Tessitore International Journal of Advertising 43 (4), 716-745, 2024 | 5 | 2024 |
| A Guide to Graphic Design For Functional versus Experiential Ads: Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness Y Zhu, T Tessitore, P Harrigan, K Coussement Journal of Advertising Research 63 (1), 81-104, 2023 | 4 | 2023 |
| Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders P Claeys, K Charry | 2 | 2019 |
| Advertising in new formats and media: current research and implications for marketers P De Pelsmacker Emerald Group Publishing Limited, 2016 | 2 | 2016 |
| To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention P Claeys, K Charry, T Tessitore Psychology & Marketing 41 (1), 203-222, 2024 | 1 | 2024 |
| The role of sceptical processing in product placement effectiveness T Tessitore Ghent University, 2013 | 1 | 2013 |
| Warning consumers against product placement: What does and does not work? T Tessitore, M Geuens, L Adams the Society for Consumer Psychology (SCP), 2011 | 1 | 2011 |
| Consumer Panel_Field Experiment-Oops! Sorry, My Bad: How Apologizing For Trivial Mistakes in Direct Email Campaigns Leads to Beneficial Customer Responses L De Kerpel, A Van Kerckhove, T Tessitore OSF, 2024 | | 2024 |
| Blue for forest, red for tree, how color temperature changes what we see G Roose, T Tessitore La Londe Conference, 2023 | | 2023 |
| Exploring Functional and Experiential Advertisement Construction from a Graphic Design Perspective: An Abstract Y Zhu, P Harrigan, K Coussement, T Tessitore Academy of Marketing Science Annual Conference, 351-352, 2022 | | 2022 |
| Happier thanks to my virtual friends? The virtuous effect of social media influencers’ genuineness on followers and brands P Claeys, K Charry, T Tessitore EMAC, 2022 | | 2022 |
| “Are you doing this for good reasons?” Consumers’ attributions of SMI’s motivations mediating the persuasion process and the moderating role of SMI type. P Claeys, K Charry, T Tessitore EMAC, 2021 | | 2021 |
| “Are you doing this for good or bad reasons?” Consumers’ attributions of SMI’s motivations mediating the persuasion process P Claeys, K Charry, T Tessitore | | 2020 |
