| The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruption R Langan, S Cowley, C Nguyen Journal of Marketing Education 41 (1), 32-46, 2019 | 145 | 2019 |
| Dimensions of effective sales coaching: scale development and validation CA Nguyen, AB Artis, RE Plank, PJ Solomon Journal of Personal Selling and Sales Management 39 (3), 1-17, 2019 | 41 | 2019 |
| Fashionably late: Strategies for competing against a pioneer advantage A Besharat, RJ Langan, CA Nguyen Journal of Business Research 69 (2), 718-725, 2016 | 28 | 2016 |
| To stay or switch: breaking the habit of status quo through imagery perspective R Saine, CA Nguyen, A Besharat, PJ Trocchia European Journal of Marketing 52 (9/10), 1864-1885, 2018 | 21 | 2018 |
| The highs and lows of startups in the cannabis industry: A pestle analysis of the current issues JE Anderson, MU Hughes, C Nguyen Business Forum 27 (2), 26-36, 2019 | 5 | 2019 |
| RETHINK AND RETOOL: MARKETING MIX STRATEGIES IN RESPONSE TO COVID-19 C Nguyen, J Anderson, S Banerjee BUSINESS FORUM 28 (2), 30, 2021 | 4 | 2021 |
| Essays on Sales Coaching CA Nguyen | 3 | 2017 |
| Service composite quality as a strategic measure of patient well-being JE Anderson, C Nguyen, M Tofighi Journal of Strategic Marketing, 2021 | 1 | 2021 |
| An Exploratory Study of the Factors Related to the Sales Manager and Salesperson that Affect the Sales Coaching Process CA Nguyen, JE Anderson, AB Artis Journal of Selling 22 (1), 5-21, 2022 | | 2022 |
| An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations: An Abstract R Langan, C Nguyen, B Mohan Academy of Marketing Science Annual Conference, 219-220, 2022 | | 2022 |
| Money Matters: How Red Versus Black Prices Impact Savings Perception Under Financial Scarcity C Nguyen Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| ENABLERS AND BARRIERS: A SCALE TO MEASURE MILLENNIAL-AGE BUSINESS STUDENTS’INTENT TO PURSUE SALES CAREERS CA Nguyen, R McCaffrety, AB Artis The University Sales Center Alliance (USCA), 31, 2015 | | 2015 |
| How to Reduce Post-Purchase Information Search Tendency Behavior Through Mental Simulation C Nguyen Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
| The Impact of Process Versus Outcome Simulation on Information Search Behaviors of Online Reviews C Nguyen Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
Ali BesharatProfessor of Marketing, University of DenverEmail verificata su du.edu
Ali BesharatProfessor of Marketing, University of DenverEmail verificata su du.edu