Franziska Völckner
Franziska Völckner
Professor of Marketing
Email verificata su wiso.uni-koeln.de
Titolo
Citata da
Citata da
Anno
Drivers of brand extension success
F Völckner, H Sattler
Journal of Marketing 70 (2), 18-34, 2006
8912006
Managing Brands in the Social Media Environment
S Gensler, F Völckner, Y Liu-Thompkins, C Wiertz
Journal of Interactive Marketing 27 (4), 242-256, 2013
8312013
Markenpolitik
H Sattler, F Völckner
Kohlhammer Verlag, 2013
392*2013
How important are brands? A cross-category, cross-country study
M Fischer, F Völckner, H Sattler
Journal of Marketing Research 47 (5), 823-839, 2010
3172010
An empirical comparison of methods for measuring consumers’ willingness to pay
F Voelckner
Marketing Letters 17 (2), 137-149, 2006
3092006
Discovering unobserved heterogeneity in structural equation models to avert validity threats
JM Becker, A Rai, CM Ringle, F Völckner
Mis Quarterly 37 (3), 665-694, 2013
3012013
The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
F Völckner, J Hofmann
Marketing Letters 18 (3), 181-196, 2007
2982007
The impact of brand extension success drivers on brand extension price premiums
H Sattler, F Völckner, C Riediger, CM Ringle
International Journal of Research in Marketing 27 (4), 319-328, 2010
2152010
The role of parent brand quality for service brand extension success
F Völckner, H Sattler, T Hennig-Thurau, CM Ringle
Journal of Service Research 13 (4), 379-396, 2010
2132010
Empirical generalizability of consumer evaluations of brand extensions
F Völckner, H Sattler
International Journal of Research in Marketing 24 (2), 149-162, 2007
1792007
The dual role of price: decomposing consumers’ reactions to price
F Völckner
Journal of the Academy of Marketing Science 36 (3), 359-377, 2008
1532008
The double-edged sword of foreign brand names for companies from emerging countries
V Melnyk, K Klein, F Völckner
Journal of Marketing 76 (6), 21-37, 2012
1512012
Methoden zur Messung individueller Zahlungsbereitschaften: Ein Überblick zum State of the Art
F Völckner
Journal für Betriebswirtschaft 56 (1), 33-60, 2006
1432006
Neuprodukterfolg bei kurzlebigen Konsumgütern: Eine empirische Analyse der Erfolgsfaktoren von Markentransfers
F Völckner
Gabler Edition Wissenschaft, Deutscher Universitäts-Verlag, Wiesbaden, 2003
76*2003
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews
S Gensler, F Völckner, M Egger, K Fischbach, D Schoder
International Journal of Electronic Commerce 20 (1), 112-141, 2016
742016
Image feedback effects of brand extensions: evidence from a longitudinal field study
F Völckner, H Sattler, G Kaufmann
Marketing Letters 19 (2), 109-124, 2008
732008
Erfolgsfaktoren von Markentransfers
H Sattler, F Völckner, G Zatloukal
Marketing ZFP, 2003
642003
Determinanten der Informationsfunktion des Preises: eine empirische Analyse
F Völckner
Zeitschrift für Betriebswirtschaft 76 (5), 473-497, 2006
622006
Separating negative and positive effects of price with choice-based conjoint analyses
F Völckner, H Sattler
Marketing - Journal of Research and Management, 2005
572005
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
F Völckner, A Rühle, M Spann
Marketing Letters 23 (3), 719-730, 2012
452012
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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