Jonathan Z. Zhang
Title
Cited by
Cited by
Year
Dynamic relationship marketing
JZ Zhang, GF Watson Iv, RW Palmatier, RP Dant
Journal of Marketing 80 (5), 53-75, 2016
2032016
Dynamic targeted pricing in B2B relationships
JZ Zhang, O Netzer, A Ansari
Marketing Science 33 (3), 317-337, 2014
782014
The effects of channel experiences and direct marketing on customer retention in multichannel settings
CW Chang, JZ Zhang
Journal of Interactive Marketing 36, 77-90, 2016
462016
Strategic information transmission in peer-to-peer lending markets
F Caldieraro, JZ Zhang, M Cunha Jr, JD Shulman
Journal of Marketing 82 (2), 42-63, 2018
432018
Probabilistic topic model for hybrid recommender systems: A stochastic variational Bayesian approach
A Ansari, Y Li, JZ Zhang
Marketing Science 37 (6), 987-1008, 2018
282018
Marketing ecosystem: An outside-in view for sustainable advantage
JZ Zhang, GF Watson IV
Industrial Marketing Management 88, 287-304, 2020
132020
Dynamic targeted pricing in b2b settings
Z Zhang
Columbia University, 2011
92011
Dynamic customer interdependence
JZ Zhang
Journal of the Academy of Marketing Science 47 (4), 723-746, 2019
62019
Is silence golden? How non-verifiable information influences funding outcomes on peer-to-peer lending platforms
F Caldieraro, M Cunha Jr, JD Shulman, J Zhang
Working Paper. Retrieved April 12, 2012, from http://faculty. washington …, 2011
62011
Consumer dynamics: theories, methods, and emerging directions
JZ Zhang, CW Chang
Journal of the Academy of Marketing Science, 1-31, 2020
52020
Customer relationships evolve-so must your CRM strategy
JZ Zhang, GF Watson IV, RW Palmatier
MIT Sloan Management Review 59 (3), 1-7, 2018
52018
Towards Responsible Digital Transformation
JZ Zhang, HW Hon
California Management Review, 2020
42020
The dynamic impact of buying'fit products' on customer learning and profitability in multichannel settings
C Chang, JZ Zhang, S Neslin
Tuck School of Business Working Paper, 2016
32016
Variational Bayesian inference for big data marketing models1
A Ansari, Y Li, JZ Zhang
University of Washington, 2014
32014
No Silver Bullet with AI: Blending in Firm Culture and Capabilities with AI Marketing Investment for Enhancing Firm Performance
J Mu, JZ Zhang, D Gilliland
Marketing Science Institute, 2019
12019
Group marketing strategies–design, implementation, and measurement
JZ Zhang
Rutgers Business Review 4 (1), 2019
12019
EXPRESS: How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
JZ Zhang, CW Chang, SA Neslin
Journal of Marketing, 00222429211012106, 2021
2021
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
J Mu, JZ Zhang
Journal of the Academy of Marketing Science, 1-27, 2021
2021
Maximizing the Benefits of B2B Supplier Diversification
S Mummalaneni, JZ Zhang
MIT Sloan Management Review, 2020
2020
Embracing Digital Transformation as-a-Service
JZ Zhang, HW Hon
California Management Review, 2020
2020
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