| Consumer acceptance of online agent advice: Extremity and positivity effects AD Gershoff, A Mukherjee, A Mukhopadhyay Journal of Consumer Psychology 13 (1-2), 161-170, 2003 | 234 | 2003 |
| Where there is a will, is there a way? Effects of lay theories of self-control on setting and keeping resolutions A Mukhopadhyay, GV Johar Journal of Consumer Research 31 (4), 779-786, 2005 | 185 | 2005 |
| Indulgence as self-reward for prior shopping restraint: A justification-based mechanism A Mukhopadhyay, GV Johar Journal of Consumer Psychology 19 (3), 334-345, 2009 | 159 | 2009 |
| Lay theories of emotion transience and the search for happiness: A fresh perspective on affect regulation AA Labroo, A Mukhopadhyay Journal of Consumer Research 36 (2), 242-254, 2009 | 120 | 2009 |
| Tempted or not? The effect of recent purchase history on responses to affective advertising A Mukhopadhyay, GV Johar Journal of Consumer Research 33 (4), 445-453, 2007 | 112 | 2007 |
| Recalling past temptations: An information-processing perspective on the dynamics of self-control A Mukhopadhyay, J Sengupta, S Ramanathan Journal of Consumer Research 35 (4), 586-599, 2008 | 110 | 2008 |
| Lay theories of obesity predict actual body mass B McFerran, A Mukhopadhyay Psychological science 24 (8), 1428-1436, 2013 | 88 | 2013 |
| Few ways to love, but many ways to hate: Attribute ambiguity and the positivity effect in agent evaluation A Gershoff, A Mukherjee, A Mukhopadhyay Journal of Consumer Research, 2008 | 81 | 2008 |
| Retracted: Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking X Huang, P Dong, A Mukhopadhyay Journal of Consumer Research 41 (3), 697-712, 2014 | 69 | 2014 |
| Lenses of the heart: How actors’ and observers’ perspectives influence emotional experiences IW Hung, A Mukhopadhyay Journal of Consumer Research 38 (6), 1103-1115, 2012 | 68 | 2012 |
| Building character: Effects of lay theories of self-control on the selection of products for children A Mukhopadhyay, CWM Yeung Journal of Marketing Research 47 (2), 240-250, 2010 | 62 | 2010 |
| Do rewards reinforce the growth mindset?: Joint effects of the growth mindset and incentive schemes in a field intervention. MM Chao, S Visaria, A Mukhopadhyay, R Dehejia Journal of experimental psychology: General 146 (10), 1402, 2017 | 50 | 2017 |
| When choosing makes a good thing better: Temporal variations in the valuation of hedonic consumption E Chan, A Mukhopadhyay Journal of Marketing Research 47 (3), 497-507, 2010 | 50 | 2010 |
| The dynamics of goal revision: A cybernetic multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) model of self-regulation C Wang, A Mukhopadhyay Journal of Consumer Research 38 (5), 815-832, 2012 | 43 | 2012 |
| What's not to like? Preference asymmetry in the false consensus effect AD Gershoff, A Mukherjee, A Mukhopadhyay Journal of Consumer Research 35 (1), 119-125, 2008 | 40 | 2008 |
| Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior T Wang, A Mukhopadhyay, VM Patrick Journal of Public Policy & Marketing 36 (2), 269-283, 2017 | 33 | 2017 |
| Leanwashing: A hidden factor in the obesity crisis A Karnani, B McFerran, A Mukhopadhyay California Management Review 56 (4), 5-30, 2014 | 29 | 2014 |
| Unintended consequences of rewards for student attendance: Results from a field experiment in Indian classrooms S Visaria, R Dehejia, MM Chao, A Mukhopadhyay Economics of Education Review 54, 173-184, 2016 | 27* | 2016 |
| The obesity crisis as market failure: An analysis of systemic causes and corrective mechanisms A Karnani, B McFerran, A Mukhopadhyay Journal of the Association for Consumer Research 1 (3), 445-470, 2016 | 22 | 2016 |
| Do costly options lead to better outcomes? How the protestant work ethic influences the cost–benefit heuristic in goal pursuit Y Cheng, A Mukhopadhyay, RY Schrift Journal of Marketing Research 54 (4), 636-649, 2017 | 17 | 2017 |
Gita JoharColumbia UniversityVerified email at columbia.edu
