Anirban Mukhopadhyay
Anirban Mukhopadhyay
Verified email at ust.hk - Homepage
Title
Cited by
Cited by
Year
Consumer acceptance of online agent advice: Extremity and positivity effects
AD Gershoff, A Mukherjee, A Mukhopadhyay
Journal of Consumer Psychology 13 (1-2), 161-170, 2003
2342003
Where there is a will, is there a way? Effects of lay theories of self-control on setting and keeping resolutions
A Mukhopadhyay, GV Johar
Journal of Consumer Research 31 (4), 779-786, 2005
1852005
Indulgence as self-reward for prior shopping restraint: A justification-based mechanism
A Mukhopadhyay, GV Johar
Journal of Consumer Psychology 19 (3), 334-345, 2009
1592009
Lay theories of emotion transience and the search for happiness: A fresh perspective on affect regulation
AA Labroo, A Mukhopadhyay
Journal of Consumer Research 36 (2), 242-254, 2009
1202009
Tempted or not? The effect of recent purchase history on responses to affective advertising
A Mukhopadhyay, GV Johar
Journal of Consumer Research 33 (4), 445-453, 2007
1122007
Recalling past temptations: An information-processing perspective on the dynamics of self-control
A Mukhopadhyay, J Sengupta, S Ramanathan
Journal of Consumer Research 35 (4), 586-599, 2008
1102008
Lay theories of obesity predict actual body mass
B McFerran, A Mukhopadhyay
Psychological science 24 (8), 1428-1436, 2013
882013
Few ways to love, but many ways to hate: Attribute ambiguity and the positivity effect in agent evaluation
A Gershoff, A Mukherjee, A Mukhopadhyay
Journal of Consumer Research, 2008
812008
Retracted: Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking
X Huang, P Dong, A Mukhopadhyay
Journal of Consumer Research 41 (3), 697-712, 2014
692014
Lenses of the heart: How actors’ and observers’ perspectives influence emotional experiences
IW Hung, A Mukhopadhyay
Journal of Consumer Research 38 (6), 1103-1115, 2012
682012
Building character: Effects of lay theories of self-control on the selection of products for children
A Mukhopadhyay, CWM Yeung
Journal of Marketing Research 47 (2), 240-250, 2010
622010
Do rewards reinforce the growth mindset?: Joint effects of the growth mindset and incentive schemes in a field intervention.
MM Chao, S Visaria, A Mukhopadhyay, R Dehejia
Journal of experimental psychology: General 146 (10), 1402, 2017
502017
When choosing makes a good thing better: Temporal variations in the valuation of hedonic consumption
E Chan, A Mukhopadhyay
Journal of Marketing Research 47 (3), 497-507, 2010
502010
The dynamics of goal revision: A cybernetic multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) model of self-regulation
C Wang, A Mukhopadhyay
Journal of Consumer Research 38 (5), 815-832, 2012
432012
What's not to like? Preference asymmetry in the false consensus effect
AD Gershoff, A Mukherjee, A Mukhopadhyay
Journal of Consumer Research 35 (1), 119-125, 2008
402008
Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior
T Wang, A Mukhopadhyay, VM Patrick
Journal of Public Policy & Marketing 36 (2), 269-283, 2017
332017
Leanwashing: A hidden factor in the obesity crisis
A Karnani, B McFerran, A Mukhopadhyay
California Management Review 56 (4), 5-30, 2014
292014
Unintended consequences of rewards for student attendance: Results from a field experiment in Indian classrooms
S Visaria, R Dehejia, MM Chao, A Mukhopadhyay
Economics of Education Review 54, 173-184, 2016
27*2016
The obesity crisis as market failure: An analysis of systemic causes and corrective mechanisms
A Karnani, B McFerran, A Mukhopadhyay
Journal of the Association for Consumer Research 1 (3), 445-470, 2016
222016
Do costly options lead to better outcomes? How the protestant work ethic influences the cost–benefit heuristic in goal pursuit
Y Cheng, A Mukhopadhyay, RY Schrift
Journal of Marketing Research 54 (4), 636-649, 2017
172017
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