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Corporate heritage communication strategies of iconic Italian brands: a multiple case study
F Sacco, E Conz
Corporate Communications: An International Journal 28 (7), 19-43, 2023
72023
Rejuvenating business models via startup collaborations: Evidence from the Turkish context
P Buyukbalci, F Sanguineti, F Sacco
Journal of Business Research 174, 2024
22024
Amaro Montenegro e “La Scoperta del Sapore vero”: la comunicazione emozionale per l’heritage marketing
F Sacco, E Conz
Marketing and Management cases, 2021
12021
Sustainability and Resilience in the Extended Value Chain: The Case of STMicroelectronics
F Sacco, G Magnani
Creating a Sustainable Competitive Position: Ethical Challenges for …, 2023
2023
Corporate heritage communications and transgenerational succession in family business: a theoretical framework
F Sacco, F Sacco
Sinergie SIMA Management Conference Proceedings, 33-39, 2022
2022
Product or corporate-focused? Emotional or detached storytelling? Corporate heritage communication strategies in long lasting iconic companies.
E Conz, F Sacco
SIM 2019-Conference Proceedings, 1-6, 2019
2019
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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