Gloria Kakrabah-Quarshie Agyapong, PhD
Gloria Kakrabah-Quarshie Agyapong, PhD
Senior Lecturer in Marketing, University of Cape Coast
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Citata da
Citata da
The effect of service quality on customer satisfaction in the utility industry–A case of Vodafone (Ghana)
GKQ Agyapong
International Journal of Business and management 6 (5), 203-210, 2011
Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana)
R Boohene, GKQ Agyapong
International Business Research, 2011
The effect of marketing communications on the sales performance of Ghana telecom (Vodafone, Ghana)
NYD Okyere, GKQ Agyapong, KM Nyarku
International Journal of Marketing Studies 3 (4), 50, 2011
Factors influencing the retention of customers of Ghana Commercial Bank within the Agona Swedru Municipality
R Boohene, GKQ Agyapong
International Journal of Marketing Studies, 2013
Rediscovering SWOT analysis: The extended version
K Nyarku, G Agyapong
Academic Leadership: The Online Journal 9 (2), 28, 2011
Criteria for assessing small and medium enterprises' borrowers in Ghana
D Agyapong, GKQ Agyapong, KN Darfor
International Business Research 4 (4), 132, 2011
Intention to vaccinate against COVID-19: a social marketing perspective using the theory of planned behaviour and health belief model
KK Twum, D Ofori, GKQ Agyapong, AA Yalley
Journal of Social Marketing 11 (4), 549-574, 2021
Financial literacy, access to digital finance and performance of SMEs: Evidence From Central region of Ghana
SE Frimpong, G Agyapong, D Agyapong
Cogent Economics & Finance 10 (1), 2121356, 2022
The influence of Public University library service quality and library Brand image on user loyalty
KK Twum, AA Yalley, GKQ Agyapong, D Ofori
International Review on Public and Nonprofit Marketing 18, 207-227, 2021
Customer satisfaction in the outdoor advertising industry: A case of Alliance Media Ghana Limited
R Appiah-Gyimah, RA Boohene, GKQ Agyapong, KA Boohene
International Journal of Marketing Studies, 2011
Prioritizing zero-waste performance and green differentiation advantage through the Prism of circular principles adoption: A mediated approach
E Afum, Y Agyabeng-Mensah, C Baah, GKQ Agyapong, JAL Armas, ...
Journal of Cleaner Production 361, 132182, 2022
Measuring service quality in Ghana: a crossvergence cultural perspective
AA Yalley, GKQ Agyapong
Journal of Financial Services Marketing 22, 43-53, 2017
Linking marketing capabilities with firm performance: Evidence from Ghana’s microfinance industry
GKQ Agyapong
Journal of Business and Enterprise Development 5 (1), 36-51, 2015
Determinants of customer satisfaction in the telecommunication industry in Ghana: a study of MTN Ghana limited
E Oduro, FO Boachie-Mensah, GKQ Agyapong
International Journal of Marketing Studies 10 (3), 101-115, 2018
KQ 2019. The Effect Service Quality on Customer Satisfaction in the Utility Industry a Case of Vodafone in Ghana
G Agyapong
International Journal of Business and Management 6 (5), 2003-2010, 0
The impact of organisational capabilities on the performance of small-and medium-sized enterprises (SMEs)
J Ofori-Amanfo, SW Akonsi, GKQ Agyapong
European Business Review 34 (5), 642-665, 2022
Sales-orientation and customer-orientation on performance of direct sales executives of fidelity bank, Ghana
C Adusei, I Tweneboah-Koduah, GKQ Agyapong
International Journal of Finance & Banking Studies (2147-4486) 9 (4), 70-86, 2020
Students’ perception about quality of distance education at the University of Cape Coast, Ghana
E Gonu, GKQ Agyepong
European Journal of Business and Management 8 (15), 9-20, 2016
Sustainable manufacturing practices and sustainable performance: Evidence from Ghana’s food manufacturing sector
RK Opoku, EY Nyamah, EY Nyamah, G Agyapong, SE Frimpong
Cleaner Logistics and Supply Chain 9, 100120, 2023
Enhancing public sector quality performance using total quality management in developing economies
KK Twum, GKQ Agyapong, Z Sulemana, MK Amaniampong, NA Nyarko
New Public Management in Africa: Contemporary Issues, 205-238, 2022
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