Purushottam Papatla
Purushottam Papatla
Email verificata su uwm.edu
Titolo
Citata da
Citata da
Anno
Measuring the dynamic effects of promotions on brand choice
P Papatla, L Krishnamurthi
Journal of Marketing Research 33 (1), 20-35, 1996
3141996
An investigation of reference price segments
T Mazumdar, P Papatla
Journal of Marketing Research 37 (2), 246-258, 2000
2652000
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects
A Cheema, P Papatla
Journal of Business Research 63 (9-10), 979-985, 2010
2232010
Loyalty differences in the use of internal and external reference prices
T Mazumdar, P Papatla
Marketing Letters 6 (2), 111-122, 1995
1351995
Advertising: stimulant or suppressant of online word of mouth?
J Feng, P Papatla
Journal of Interactive Marketing 25 (2), 75-84, 2011
942011
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship
L Krishnamurthi, P Papatla
Journal of Retailing 79 (2), 121-135, 2003
852003
A probit model of choice dynamics
P Papatla, L Krishnamurthi
Marketing Science 11 (2), 189-206, 1992
841992
Choosing the right mix of on-line affiliates: How do you select the best?
P Papatla, A Bhatnagar
Journal of Advertising 31 (3), 69-81, 2002
592002
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer Needs and Solutions 5 (1), 93-106, 2018
562018
Identifying locations for targeted advertising on the Internet
PP Amit Bhatnagar
International Journal of Electronic Commerce 5 (3), 23-44, 2001
492001
Is online word of mouth higher for new models or redesigns? An investigation of the automobile industry
J Feng, P Papatla
Journal of Interactive Marketing 26 (2), 92-101, 2012
402012
Gender difference in price and promotion response
T Mazumdar, P Papatla
Pricing Strategy & Practice 3 (1), 21, 1995
381995
A multiplicative fixed-effects model of consumer choice
P Papatla
Marketing Science 15 (3), 243-261, 1996
311996
Do online shopping styles affect preferred site attributes? An empirical investigation and retailing implications
P Papatla
Journal of Retailing and Consumer Services 18 (4), 362-369, 2011
272011
Google or BizRate? How search engines and comparison sites affect unplanned choices of online retailers
P Papatla, FO Liu
Journal of Business Research 62 (11), 1039-1045, 2009
272009
Increasing online sales by facilitating spillover shopping
A Bhatnagar, P Papatla
Journal of Retailing and Consumer Services 29, 58-69, 2016
252016
Leveraging the strengths of choice models and neural networks: A multiproduct comparative analysis
P Papatla, M Zahedi, M Zekic‐Susac
Decision Sciences 33 (3), 433-461, 2002
232002
Shopping style segmentation of consumers
P Papatla, A Bhatnagar
Marketing Letters 13 (2), 91-106, 2002
222002
The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction
NY Jalali, P Papatla
Quantitative Marketing and Economics 14 (4), 353-384, 2016
132016
Brand inequalities in the loyalty-effects of purchases
P Papatla
Marketing Letters 4 (4), 361-368, 1993
131993
Il sistema al momento non pu eseguire l'operazione. Riprova pi tardi.
Articoli 1–20