Ofer Mintz
Ofer Mintz
Assoc. Prof., University of Technology Sydney; Visiting Assoc. Prof., Tel Aviv University
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What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
O Mintz, IS Currim
Journal of marketing 77 (2), 17-40, 2013
The right metrics for marketing-mix decisions
O Mintz, TJ Gilbride, P Lenk, IS Currim
International Journal of Research in Marketing 38 (1), 32-49, 2021
How Information Accessed at the Point of Purchase Impacts Inferences from Consumer Choice Models: Insights from a Durable Product E-Commerce Website
IS Currim, O Mintz, S Siddarth
Journal of Interactive Marketing 29 (1), 11-25, 2015
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
O Mintz, IS Currim, JBEM Steenkamp, M de Jong
Journal of International Business Studies 52, 1474-1500, 2021
Evaluation Set Size and Purchase: Evidence from a Product Search Engine
V Choudhary, I Currim, S Dewan, I Jeliazkov, O Mintz, J Turner
Journal of Interactive Marketing 37, 16-37, 2017
When Does Metric Use Matter Less?: How Firm and Managerial Characteristics Moderate the Relationship between Metric Use and Marketing Mix Performance
O Mintz, IS Currim
European Journal of Marketing 49 (11/12), 1809-1856, 2015
Information processing pattern and propensity to buy: An investigation of online point-of-purchase behavior
O Mintz, IS Currim, I Jeliazkov
Marketing Science 32 (5), 716-732, 2013
Marketing on the metaverse: Research opportunities and challenges
S Lu, O Mintz
AMS Review 13 (1), 151-166, 2023
A Model for Inferring Market Preferences from Online Retail Product Information Matrices
TJ Gilbride, IS Currim, O Mintz, S Siddarth
Journal of Retailing 92 (4), 470-485, 2016
What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance
J Healey, O Mintz
International Journal of Research in Marketing 38 (4), 838-856, 2021
Post-Pandemic Business Playbook
O Mintz
Springer Singapore, 2021
Metrics for marketing decisions: drivers and implications for performance
O Mintz
NIM Marketing Intelligence Review 15 (1), 18-23, 2023
Your Customers Have Changed. Here's How to Engage Them Again
R Deshpandé, O Mintz, I Currim
Harvard Business School Working Knowledge Series, 2020
Drowning in metrics: How managers select and trade-off metrics for making marketing budgetary decisions
O Mintz, Y Bart, P Lenk, D Reibstein
Should B2B start-ups invest in marketing?
O Mintz, GL Lilien
Industrial Marketing Management 117, 220-237, 2024
National customer orientation: a framework, propositions and agenda for future research
O Mintz, IS Currim, R Deshpandé
European Journal of Marketing 56 (4), 1014-1041, 2022
3 tactics to overcome COVID-19 vaccine hesitancy
R Deshpandé, O Mintz, I Currim
World Economic Forum, 2021
How influencers, celebrities, and FOMO can win over vaccine skeptics
R Deshpandé, O Mintz, IS Currim
Harvard Business School, 2021
Does Having a Marketing and Sales Co-Founder Increase the Likelihood of a Start-up Firm Obtaining an External Investment
O Mintz, P Lenk, Y Wang
Marketing Science Institute Working Paper Series 21, 2019
National customer orientation: an empirical test across 112 countries
O Mintz, IS Currim, R Deshpandé
Marketing Letters 34 (2), 189-204, 2023
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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