| This Way Up: The Effectiveness of Mobile Vertical Video Marketing L Mulier, H Slabbinck, I Vermeir Journal of Interactive Marketing 55 (3), 1-15, 2021 | 69 | 2021 |
| Healthy advertising coming to its senses: The effectiveness of sensory appeals in healthy food advertising G Roose, L Mulier Foods 9 (1), 51, 2020 | 32 | 2020 |
| Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption L Mulier, E Meersseman, I Vermeir, H Slabbinck Foods 10 (9), 2194, 2021 | 12 | 2021 |
| GIF it to me: The Effect of Animation on Sense of Urgency and Impulse Buying L Mulier, H Slabbinck, I Vermeir Society for Consumer Psychology Conference, 2020 | 4 | 2020 |
| Length does matter: The effectiveness of long-form versus short-form video marketing according to advertising context and viewer age W Maenhout, L De Kerpel, L Mulier | 1 | 2022 |
| Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising L Mulier, I Vermeir, H Slabbinck Assocation for Consumer Research Conference 46, 2018 | 1 | 2018 |
| Face your fears: direct and indirect measurement of responses to looming threats L Mulier, H Slabbinck, I Vermeir Cognition and Emotion 38 (1), 187-197, 2024 | | 2024 |
| Make It Move: The Effectiveness of Using Motion Techniques in Visual Marketing Trends [Keynote address] L Mulier 12th Scientific Conference for PhD Students and Young Researchers in …, 2021 | | 2021 |
| Make It Move: The Effectiveness of Using Motion Techniques in Visual Marketing Trends L Mulier Ghent University, 2021 | | 2021 |
| This Way Up: The Effectiveness of Mobile Vertical Video Marketing L Mulier, H Slabbinck, I Vermeir Association for Consumer Research Conference 48, 2020 | | 2020 |
| Fight Or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat L Mulier, H Slabbinck, I Vermeir Assocation for Consumer Research Conference 45, 2017 | | 2017 |
| Fight or Flight? Implicit and Explicit Measurement of Emotions Elicited by Looming Threat L Mulier, H Slabbinck, I Vermeir 16th International Conference on Research in Advertising (ICORIA), 2017 | | 2017 |
| Sandy or Salty Past? Een Exploratief Eye Tracking Onderzoek naar de Savanne-versus Aquatic-Ape-Hypothese L Mulier Ghent University, 2016 | | 2016 |
Iris VermeirProfessor of Marketing Ghent UniversityVerified email at ugent.be
