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Kaifu Zhang
Kaifu Zhang
Assistant Professor of Marketing, Carnegie Mellon University
Verified email at andrew.cmu.edu
Title
Cited by
Cited by
Year
Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency
Y Wu, K Zhang, J Xie
Management Science 66 (7), 3095-3112, 2020
2772020
Contextual advertising
K Zhang, Z Katona
Marketing Science 31 (6), 980-994, 2012
1322012
Differentiation with user-generated content
K Zhang, M Sarvary
Management Science 61 (4), 898-914, 2015
123*2015
Content contributor management and network effects in a UGC environment
K Zhang, T Evgeniou, V Padmanabhan, E Richard
Marketing Science 31 (3), 433-447, 2012
872012
A new approach to fake finger detection based on skin elasticity analysis
J Jia, L Cai, K Zhang, D Chen
Advances in Biometrics: International Conference, ICB 2007, Seoul, Korea …, 2007
842007
Freemium as an optimal strategy for market dominant firms
Z Shi, K Zhang, K Srinivasan
Marketing Science 38 (1), 150-169, 2019
802019
The value of personal data in internet commerce: A high-stakes field experiment on data regulation policy
T Sun, Z Yuan, C Li, K Zhang, J Xu
Management Science, 2023
452023
Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one?
K Zhang
Marketing Science 34 (4), 539-554, 2015
392015
The welfare impact of targeted advertising technologies
V Marotta, Y Wu, K Zhang, A Acquisti
Information Systems Research 33 (1), 131-151, 2022
302022
The two facets of the exploration-exploitation dilemma
K Zhang, W Pan
2006 IEEE/WIC/ACM International Conference on Intelligent Agent Technology …, 2006
262006
Design of platform reputation systems: Optimal information disclosure
Z Shi, K Srinivasan, K Zhang
Marketing Science 42 (3), 500-520, 2023
232023
Matchmaker competition and technology provision
Y Wu, K Zhang, V Padmanabhan
Journal of Marketing Research 55 (3), 396-413, 2018
222018
The welfare impact of targeted advertising
V Marotta, K Zhang, A Acquisti
SSRN, 2018
102018
Community leaders or entertainment workers? Incentivizing content generation in social media
K Zhang, PP Zubcsek
INSEAD Working Paper, 2011
92011
Who Benefits from targeted advertising
V Marotta, K Zhang, A Acquisti
FTC Comment, October 8, 2015
52015
The welfare and allocative impact of targeted advertising
V Marotta, K Zhang, A Acquisti
22015
The matchmaker's dilemma
Y Wu, K Zhang, V Padmanabhan
Working paper, INSEAD, Singapore, 2013
22013
Feature overload
K Zhang, P Padmanabhan
INSEAD Working Paper, 2011
22011
A theorem of the maximin and applications to Bayesian zero-sum games
T Van Zandt, K Zhang
International Journal of Game Theory 40, 289-308, 2011
12011
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Articles 1–19