| The differential effects of celebrity and expert endorsements on consumer risk perceptions. The role of consumer knowledge, perceived congruency, and product technology orientation D Biswas, A Biswas, N Das Journal of Advertising 35 (2), 17-31, 2006 | 731 | 2006 |
| Contextual effects of reference prices in retail advertisements A Biswas, EA Blair Journal of Marketing 55 (3), 1-12, 1991 | 682 | 1991 |
| The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention BL Alford, A Biswas Journal of Business Research 55 (9), 775-783, 2002 | 630 | 2002 |
| The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web? D Biswas, A Biswas Journal of Interactive Marketing 18 (3), 30-45, 2004 | 472 | 2004 |
| Third-party organization endorsement of products: An advertising cue affecting consumer prepurchase evaluation of goods and services DH Dean, A Biswas Journal of Advertising 30 (4), 41-57, 2001 | 471 | 2001 |
| A comparison of print advertisements from the United States and France A Biswas, JE Olsen, V Carlet Journal of Advertising 21 (4), 73-81, 1992 | 387 | 1992 |
| Attitude basis, certainty, and challenge alignment: A case of negative brand publicity C Pullig, RG Netemeyer, A Biswas Journal of the Academy of Marketing Science 34 (4), 528-542, 2006 | 353 | 2006 |
| The moderating role of brand familiarity in reference price perceptions A Biswas Journal of Business Research 25 (3), 251-262, 1992 | 309 | 1992 |
| The operation of visual imagery as a mediator of advertising effects AC Burns, A Biswas, LA Babin Journal of Advertising 22 (2), 71-85, 1993 | 277 | 1993 |
| The recycling cycle: An empirical examination of consumer waste recycling and recycling shopping behaviors A Biswas, JW Licata, D McKee, C Pullig, C Daughtridge Journal of Public Policy & Marketing 19 (1), 93-105, 2000 | 248 | 2000 |
| Influencing consumers’ selection of domestic versus imported products: implications for marketing based on a model of helping behavior JE Olsen, A Biswas, KL Granzin Journal of the Academy of Marketing Science 21, 307-321, 1993 | 242 | 1993 |
| The influence of product knowledge and brand name on internal price standards and confidence A Biswas, DL Sherrell Psychology & Marketing 10 (1), 31-46, 1993 | 192 | 1993 |
| Consumer evaluation of low price guarantees: the moderating role of reference price and store image A Biswas, C Pullig, MI Yagci, DH Dean Journal of Consumer Psychology 12 (2), 107-118, 2002 | 182 | 2002 |
| Brand alliance dependency and exclusivity: an empirical investigation CS Rodrigue, A Biswas Journal of Product & Brand Management 13 (7), 477-487, 2004 | 168 | 2004 |
| Consumer evaluations of sale prices: Role of the subtraction principle A Biswas, S Bhowmick, A Guha, D Grewal Journal of Marketing 77 (4), 49-66, 2013 | 161 | 2013 |
| Partitioned pricing: Can we always divide and prosper? B Burman, A Biswas Journal of Retailing 83 (4), 423-436, 2007 | 157 | 2007 |
| Consumer perceptions of tensile price claims in advertisements: an assessment of claim types across different discount levels A Biswas, S Burton Journal of the Academy of Marketing Science 21, 217-229, 1993 | 148 | 1993 |
| Reference pricing studies in marketing: a synthesis of research results A Biswas, EJ Wilson, JW Licata Journal of Business Research 27 (3), 239-256, 1993 | 147 | 1993 |
| Effects of alternative nutrition label formats and nutrition reference information on consumer perceptions, comprehension, and product evaluations S Burton, A Biswas, R Netemeyer Journal of Public Policy & Marketing 13 (1), 36-47, 1994 | 144 | 1994 |
| Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level S Dutta, A Biswas Journal of Retailing 81 (4), 283-291, 2005 | 129 | 2005 |
