Zhilin Zhang
Zhilin Zhang
Senior Algorithm Expert, Ad Platform, Alibaba Group
Verified email at
Cited by
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Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising
X Liu, C Yu, Z Zhang, Z Zheng, Y Rong, H Lv, D Huo, Y Wang, D Chen, ...
KDD 2021, 2021
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Z Zhang, X Liu, Z Zheng, C Zhang, M Xu, J Pan, C Yu, F Wu, J Xu, K Gai
WSDM 2021, 993-1001, 2021
On Designing a Two-stage Auction for Online Advertising
Y Wang, X Liu, Z Zheng, Z Zhang, M Xu, C Yu, F Wu
WWW 2022, 2021
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising
C Wen, M Xu, Z Zhang, Z Zheng, Y Wang, X Liu, Y Rong, D Xie, X Tan, ...
WSDM 2022, 2021
Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising
H Lv, Z Zhang, Z Zheng, J Liu, C Yu, L Liu, L Cui, F Wu
AAAI 2023 37 (5), 5789-5796, 2023
A Personalized Automated Bidding Framework for Fairness-aware Online Advertising
H Zhang, L Niu, Z Zheng, Z Zhang, S Gu, F Wu, C Yu, J Xu, G Chen, ...
KDD 2023, 5544-5553, 2023
Learning-Based Ad Auction Design with Externalities: The Framework and A Matching-Based Approach
N Li, Y Ma, Y Zhao, Z Duan, Y Chen, Z Zhang, J Xu, B Zheng, X Deng
KDD 2023, 1291-1302, 2023
Designing Ad Auctions with Private Constraints for Automated Bidding
Y Xing, Z Zhang, Z Zheng, C Yu, J Xu, F Wu, G Chen
IJCAI 2023, 2023
Truthful Auctions for Automated Bidding in Online Advertising
Y Xing, Z Zhang, Z Zheng, C Yu, J Xu, F Wu, G Chen
arXiv preprint arXiv:2301.13020, 2023
Learning Optimal Deterministic Auctions with Correlated Valuation Distributions
D Huo, Z Zhang, Z Zheng, C Yu, J Xu, F Wu
arXiv preprint arXiv:2209.09005, 2022
Truthful Bandit Mechanisms for Repeated Two-stage Ad Auctions
H Li, Y Liu, Z Zheng, Z Zhang, J Xu, F Wu
KDD 2024, 2024
AIGB: Generative Auto-bidding via Diffusion Modeling
J Guo, Y Huo, Z Zhang, T Wang, C Yu, J Xu, Y Zhang, B Zheng
KDD 2024, 2024
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding
H Li, Y Huo, S Dou, Z Zheng, Z Zhang, C Yu, J Xu, F Wu
WWW 2024, 2024
Ad vs Organic: Revisiting Incentive Compatible Mechanism Design in E-commerce Platforms
XD Ningyuan Li, Yunxuan Ma, Yang Zhao, Qian Wang, Zhilin Zhang, Chuan Yu ...
WWW 2024, 2024
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
Z Gong, L Niu, Y Zhao, M Xu, H Zhang, Z Zheng, Z Zhang, R Bai, C Yu, ...
CIKM 2023, 4588-4594, 2023
Boosting Advertising Space: Designing Ad Auctions for Augment Advertising
Y Liu, D Chen, Z Zheng, Z Zhang, C Yu, F Wu, G Chen
WSDM 2023, 1066-1074, 2023
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