Segui
Emanuela Prandelli
Emanuela Prandelli
LVMH Associate Professor in Fashion & Luxury Management, Università Bocconi
Email verificata su sdabocconi.it - Home page
Titolo
Citata da
Citata da
Anno
Collaborating to create: The Internet as a platform for customer engagement in product innovation
M Sawhney, G Verona, E Prandelli
Journal of interactive marketing 19 (4), 4-17, 2005
21552005
Collaborating to create: The Internet as a platform for customer engagement in product innovation
M Sawhney, G Verona, E Prandelli
Journal of interactive marketing 19 (4), 4-17, 2005
21552005
Communities of creation: managing distributed innovation in turbulent markets
M Sawhney, E Prandelli
California management review 42 (4), 24-54, 2000
11422000
Communities of creation: managing distributed innovation in turbulent markets
M Sawhney, E Prandelli
California management review 42 (4), 24-54, 2000
11422000
The psychological effects of empowerment strategies on consumers’ product demand
C Fuchs, E Prandelli, M Schreier
Journal of marketing 74 (1), 65-79, 2010
7262010
Innovation and virtual environments: Towards virtual knowledge brokers
G Verona, E Prandelli, M Sawhney
Organization studies 27 (6), 765-788, 2006
4202006
All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands
C Fuchs, E Prandelli, M Schreier, DW Dahl
Journal of Marketing 77 (5), 75-91, 2013
3052013
The power of innomediation
M Sawhney, E Prandelli, G Verona
MIT Sloan Management Review, 2003
2662003
Diffusion of web-based product innovation
E Prandelli, G Verona, D Raccagni
California Management Review 48 (4), 109-135, 2006
1772006
Internet marketing
A Mandelli
McGraw-Hill Libri Italia, 1998
1481998
Beyond customer knowledge management: customers as knowledge co-creators
M Sawhney, E Prandelli
Knowledge management and virtual organizations, 258-281, 2000
1432000
Collaborating with customers to innovate: Conceiving and marketing products in the networking age
E Prandelli, M Swahney, G Verona
Edward Elgar Publishing, 2008
1152008
In user's shoes: An experimental design on the role of perspective taking in discovering entrepreneurial opportunities
E Prandelli, M Pasquini, G Verona
Journal of Business Venturing 31 (3), 287-301, 2016
1012016
Marketing in rete. Oltre Internet verso il nuovo marketing.
E Prandelli, G Verona
McGraw-Hill, 2006
1012006
A dynamic model of customer loyalty to sustain competitive advantage on the web
G Verona, E Prandelli
European Management Journal 20 (3), 299-309, 2002
862002
Internet-enabled co-production: Partnering or competing with customers?
U Schultze, E Prandelli, PI Salonen, M Van Alstyne
Communications of the Association for Information Systems 19 (1), 15, 2007
512007
Customization in luxury brands: can Valentino get personal?
CP Moreau, E Prandelli, M Schreier, S Hieke
Journal of Marketing Research 57 (5), 937-947, 2020
452020
Net marketing. Ripensare il consumatore nel mondo della rete
S Micelli, E Prandelli
Economia & Management, 57-70, 2000
432000
Collaborative innovation. Marketing e organizzazione dei nuovi prodotti
G Verona, E Prandelli
Carocci, 2006
42*2006
Collaborative innovation. Marketing e organizzazione dei nuovi prodotti
G Verona, E Prandelli
Carocci, 2006
382006
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
Articoli 1–20