Understanding perceived retail crowding: A critical review and research agenda R Mehta Journal of Retailing and Consumer Services 20 (6), 642-649, 2013 | 168 | 2013 |
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation R Mehta, NK Sharma, S Swami Journal of Marketing Management 29 (7-8), 812-835, 2013 | 130 | 2013 |
Consumer preferences for wine attributes in an emerging market R Mehta, N Bhanja International journal of retail & distribution management 46 (1), 34-48, 2017 | 77 | 2017 |
A typology of Indian hypermarket shoppers based on shopping motivation R Mehta, N K. Sharma, S Swami International Journal of Retail & Distribution Management 42 (1), 40-55, 2013 | 77 | 2013 |
Consumer decision making styles in developed and developing markets: A cross-country comparison R Mehta, G Dixit Journal of Retailing and Consumer Services 33, 202-208, 2016 | 71 | 2016 |
Work‐family conflict among women executives in service sector: an empirical study HS Sandhu, R Mehta Journal of Advances in Management Research 3 (2), 68-80, 2006 | 23 | 2006 |
Gender-based differences in consumer decision-making styles: implications for marketers R Mehta Decision 47 (3), 319-329, 2020 | 20 | 2020 |
Developing a marketing framework for the bottom of the pyramid consumers M Mathur, R Mehta, S Swami Journal of Advances in Management Research 17 (3), 455-471, 2020 | 18 | 2020 |
Exploring the urban BoP market MK Mathur, R Mehta, S Swami, S Bhatnagar Bottom of the pyramid marketing: Making, shaping and developing BOP markets …, 2018 | 18 | 2018 |
Brand development and entrepreneur’s role in small businesses AK Tewary, R Mehta Journal of Research in Marketing and Entrepreneurship 23 (1), 159-174, 2021 | 16 | 2021 |
Food advertising targeting children in India: analysis and implications R Mehta, A Bharadwaj Journal of Retailing and Consumer Services 59, 102428, 2021 | 15 | 2021 |
Career advancement challenges for women executives in the service sector HS Sandhu, R Mehta Journal of Advances in Management Research 4 (2), 69-78, 2007 | 15 | 2007 |
Redesigning after-sales service: Impact on incumbent product distribution channels R Mehta, K Balakumar Journal of Retailing and Consumer Services 58, 102279, 2021 | 13 | 2021 |
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements A Bharadwaj, R Mehta Decision 44, 179-191, 2017 | 13 | 2017 |
Using psychographic dimensions to discriminate between men and women executives: an empirical analysis. HS Sandhu, R Mehta Journal of Services Research 8 (1), 2008 | 10 | 2008 |
MRI detected prevalence of abnormalities in patients of knee pain R Mehta, NS Agrahari, S Agarwal, A Bhargava Int J Res Med Sci 3 (10), 2572-5, 2015 | 9 | 2015 |
Size of wallet estimation: Application of K-nearest neighbour and quantile regression A Jhamtani, R Mehta, S Singh IIMB Management Review 33 (3), 184-190, 2021 | 8 | 2021 |
Embracing the organic way: is consumer preference the same for all brands? R Mehta, S Agrawal International Journal of Retail & Distribution Management 48 (5), 453-464, 2020 | 7 | 2020 |
Evaluation of anatomic variations in coronary artery on 64-slice computed tomography angiography (CTA) R Mehta, S Agarwal International Journal of Current Research and Review 5 (15), 23, 2013 | 7 | 2013 |
Personal and Organizational correlates affecting attitudes of women executives towards their job HS Sandhu, R Mehta Global Business Review 8 (1), 135-151, 2007 | 5 | 2007 |