| The chief marketing officer matters! F Germann, P Ebbes, R Grewal Journal of Marketing 79 (3), 1-22, 2015 | 214 | 2015 |
| Enhancing marketing with engineering: Optimal product line design for heterogeneous markets JJ Michalek, P Ebbes, F Adigüzel, FM Feinberg, PY Papalambros International Journal of Research in Marketing 28 (1), 1-12, 2011 | 136* | 2011 |
| Solving and testing for regressor-error (in) dependence when no instrumental variables are available: With new evidence for the effect of education on income P Ebbes, M Wedel, U Böckenholt, T Steerneman Quantitative Marketing and Economics 3 (4), 365-392, 2005 | 118 | 2005 |
| Addressing endogeneity in marketing models D Papies, P Ebbes, HJ Van Heerde Advanced methods for modeling markets, 581-627, 2017 | 97 | 2017 |
| Regressor and random‐effects dependencies in multilevel models P Ebbes, U Böckenholt, M Wedel Statistica Neerlandica 58 (2), 161-178, 2004 | 89 | 2004 |
| The sense and non-sense of holdout sample validation in the presence of endogeneity P Ebbes, D Papies, HJ Van Heerde Marketing Science 30 (6), 1115-1122, 2011 | 75 | 2011 |
| Frugal IV alternatives to identify the parameter for an endogenous regressor P Ebbes, M Wedel, U Böckenholt Journal of Applied Econometrics 24 (3), 446-468, 2009 | 75 | 2009 |
| Beyond the target customer: Social effects of customer relationship management campaigns E Ascarza, P Ebbes, O Netzer, M Danielson Journal of Marketing Research 54 (3), 347-363, 2017 | 72 | 2017 |
| Dealing with endogeneity: A nontechnical guide for marketing researchers P Ebbes, D Papies, HJ van Heerde Handbook of market research, 1-37, 2016 | 47 | 2016 |
| Latent instrumental variables P Ebbes A New Approach to Solve for Endogeneity, Ridderkerk: Labyrinth Publications, 2004 | 38 | 2004 |
| Sampling designs for recovering local and global characteristics of social networks P Ebbes, Z Huang, A Rangaswamy International Journal of Research in Marketing 33 (3), 578-599, 2016 | 30* | 2016 |
| Modeling strategic group dynamics: A hidden Markov approach P Ebbes, R Grewal, WS DeSarbo QME 8 (2), 241-274, 2010 | 24 | 2010 |
| A non-technical guide to instrumental variables and regressor-error P Ebbes Quantile, 2007 (2), 3 20, 2007 | 23* | 2007 |
| Sampling large-scale social networks: Insights from simulated networks P Ebbes, Z Huang, A Rangaswamy, HP Thadakamalla, O Unit 18th Annual Workshop on Information Technologies and Systems, Paris, France …, 2008 | 21 | 2008 |
| Revisiting customer value analysis in a heterogeneous market WS DeSarbo, P Ebbes, DKH Fong, CC Snow Journal of Modelling in Management, 2010 | 20 | 2010 |
| Hidden markov models in marketing O Netzer, P Ebbes, THA Bijmolt Advanced methods for modeling markets, 405-449, 2017 | 16 | 2017 |
| Attribute-level heterogeneity P Ebbes, JC Liechty, R Grewal Management Science 61 (4), 885-897, 2015 | 12 | 2015 |
| Properties of instrumental variables estimation in logit-based demand models: finite sample results RL Andrews, P Ebbes Journal of Modelling in Management, 2014 | 11 | 2014 |
| A heterogeneous Bayesian regression model for cross-sectional data involving a single observation per response unit DKH Fong, P Ebbes, WS DeSarbo Psychometrika 77 (2), 293-314, 2012 | 8 | 2012 |
| Gremlins in the Data: Identifying the Information Content of Research Subjects JR Howell, P Ebbes, JC Liechty Journal of Marketing Research 58 (1), 74-94, 2021 | 3 | 2021 |
