| Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel A Bargoni, T Kliestik, F Jabeen, G Santoro Journal of Business Research 156, 113462, 2023 | 27 | 2023 |
| A systematic review of family business and consumer behaviour A Bargoni, I Alon, A Ferraris Journal of Business Research 158, 113698, 2023 | 23 | 2023 |
| Crowdfunding and innovation: a bibliometric review and future research agenda A Bargoni, A Ferraris, S Bresciani, MA Camilleri European Journal of Innovation Management, 2022 | 16 | 2022 |
| Competitive strategies in the agri-food industry in Italy during the COVID-19 pandemic: an application of K-means cluster analysis A Bargoni, B Bertoldi, C Giachino, G Santoro British Food Journal 124 (12), 4782-4799, 2022 | 14 | 2022 |
| Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions A Bargoni, F Jabeen, G Santoro, A Ferraris International Marketing Review, 2023 | 10 | 2023 |
| To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship A Bargoni, J Ballerini, D Vrontis, A Ferraris Journal of Product & Brand Management 32 (5), 713-736, 2022 | 9 | 2022 |
| The effects of influencer endorsement services on crowdfunding campaigns A Bargoni, C Giachino, E Battisti, L Iaia Journal of Services Marketing 37 (1), 40-52, 2023 | 8 | 2023 |
| Generations' Attitudes and Behaviours in the Luxury Sector C Giachino, B Bertoldi, A Bargoni Developing Successful Global Strategies for Marketing Luxury Brands, 214-229, 2021 | 6 | 2021 |
| A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay? A Bargoni, C Giachino, C Troise, GM Alam, R Quaglia Technological Forecasting and Social Change 188, 122289, 2023 | 2 | 2023 |
| Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure A Bargoni, L Smrčka, G Santoro, A Ferraris Technovation 131, 102945, 2024 | 1 | 2024 |
| Growth hacking: A critical review to clarify its meaning and guide its practical application A Bargoni, G Santoro, AM Petruzzelli, A Ferraris Technological Forecasting and Social Change 200, 123111, 2024 | 1 | 2024 |
| Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk S Massaglia, G Mastromonaco, D Borra, C Giachino, A Bargoni, ... Journal of Marketing Communications, 1-22, 2024 | | 2024 |
| Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media A Bargoni, C Giachino, R Gutuleac, D Streimikiene Psychology & Marketing, 2024 | | 2024 |
| Fostering circular economy through open innovation: Insights from multiple case study FA Perotti, A Bargoni, P De Bernardi, Z Rozsa Business Ethics, the Environment & Responsibility, 2024 | | 2024 |
| Digitalisation and internationalisation in SMEs: a systematic review and research agenda A Bargoni, A Ferraris, Š Vilamová, WMH Wan Hussain Journal of Enterprise Information Management, 2024 | | 2024 |
| Crowdfunding, art and the metaverse: a new perspective on willingness to give R Gutuleac, A Bargoni, C Giachino 16th Annual Conference of the EuroMed Academy of Business, 2023 | | 2023 |
| Metaverse, museums and disabilities: bridging the gap between customer experience and fruition CC Amitrano, A Bargoni, C Giachino Marketing per il benessere, la salute e la cura, 1-7, 2023 | | 2023 |
| Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent A Bargoni, C Giachino, R Gutuleac, C Troise Rediscovering local roots and interactions in management, 709-714, 2023 | | 2023 |
| The marketing role in multi-stakeholder engagement: An empirical examination C Rizzo, A Bargoni, C Troise, AC Mark, S Bresciani 18th International Forum on Knowledge Asset Dynamics-Proceedings 18, 350-360, 2023 | | 2023 |
| Modularità e analisi competitiva A Bargoni, B Bertoldi Competitive Analysis: teoria e implicazioni manageriali, 225-244, 2021 | | 2021 |
