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Antecedents and consequences of destination brand love—A case study from Finnish Lapland
K Aro, K Suomi, S Saraniemi
Tourism Management 67, 71-81, 2018
2772018
Layers of love – exploring the interactive layers of brand love in the social media setting
K Aro, K Suomi, R Gyrd-Jones
European Journal of Marketing 57 (13), 87-110, 2023
52023
Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland
K Aro, K Suomi
Corporate Reputation Review, 1-18, 2024
2024
Il sistema al momento non pu eseguire l'operazione. Riprova pi tardi.
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