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Co-authors
James BurroughsRolls-Royce Commonwealth Professor of Commerce, McIntire School of Commerce, University of VirginiaVerified email at virginia.edu- Alan J. MalterUniversity of Illinois at ChicagoVerified email at uic.edu
- Christine MoormanT. Austin Finch, Sr. Professor of Business Administration, Duke UniversityVerified email at duke.edu
- Nancy WongUniversity of WisconsinVerified email at wisc.edu
- Shankar GanesanProfessor, University of Notre DameVerified email at nd.edu
- Kersi D. AntiaProfessor of Marketing, Ivey Business School, CanadaVerified email at ivey.ca
- L. J. SHRUMHEC ParisVerified email at hec.fr
- Matthew O'HernIndiana UniversityVerified email at iu.edu
- Jan B. HeideIrwin Maier Chair in Marketing, University of Wisconsin-MadisonVerified email at bus.wisc.edu
- Zeynep ArselProfessor of Marketing, Concordia UniversityVerified email at concordia.ca
- Mark B HoustonProfessor of Marketing, Texas Christian UniversityVerified email at tcu.edu
- Barbara E. KahnThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
- Craig ThompsonProfessor of Marketing, University of Wisconsin at MadisonVerified email at bus.wisc.edu
- Georgios ZervasAssociate Professor of Marketing, Questrom School of Business, Boston UniversityVerified email at bu.edu
- Baojun JiangWashington University in St. LouisVerified email at wustl.edu
- Giana M. EckhardtProfessor of Marketing, King's College LondonVerified email at kcl.ac.uk
- Cait LambertonUniversity of PennsylvaniaVerified email at wharton.upenn.edu
- Vishal SachdevClinical Associate Professor, University of Illinois at Urbana ChampaignVerified email at illinois.edu
- Praveen KopalleProfessor of MarketingVerified email at dartmouth.edu
- Utpal DholakiaGeorge R. Brown Professor of Marketing, Rice UniversityVerified email at rice.edu
