| Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth G Aiello, R Donvito, D Acuti, L Grazzini, V Mazzoli, V Vannucci, G Viglia Journal of Retailing, 2020 | 95 | 2020 |
| An instagram content analysis for city branding in London and Florence D Acuti, V Mazzoli, R Donvito, P Chan Journal of Global Fashion Marketing 9 (3), 185-204, 2018 | 87 | 2018 |
| Stakeholder engagement in green place branding: A focus on user‐generated content D Acuti, L Grazzini, V Mazzoli, G Aiello Corporate Social Responsibility and Environmental Management 26 (2), 492-501, 2019 | 46 | 2019 |
| I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions G Pizzi, V Vannucci, V Mazzoli, R Donvito Psychology & Marketing 40 (7), 1372-1387, 2023 | 28 | 2023 |
| New patterns in wine consumption: the wine by the glass trend D Acuti, V Mazzoli, L Grazzini, R Rinaldi British Food Journal 122 (8), 2655-2669, 2019 | 24 | 2019 |
| Luxury and Twitter: an issue of the right words V Mazzoli, L Grazzini, R Donvito, G Aiello Qualitative Market Research: an International Journal, 0 | 21* | |
| Brand engagement in self-concept: a comparative study in Austria, Italy and Poland W Razmus, V Mazzoli, D Acuti, S Grabner-Kräuter Journal of Consumer Marketing 37 (7), 785-794, 2020 | 19 | 2020 |
| The effects of QR delivered content on perceived product value D Acuti, A Vocino, V Mazzoli, R Donvito Journal of Strategic Marketing, 1-23, 2020 | 16 | 2020 |
| Standing for politics: What consequences for brands? L Grazzini, D Acuti, V Mazzoli, L Petruzzellis, D Korschun Italian Journal of Marketing 2020, 49-65, 2020 | 13 | 2020 |
| Dressing your soul: The role of brand engagement in self-concept V Mazzoli, D Acuti, R Donvito, E Ko Mercati & Competitività, 2019 | 12 | 2019 |
| ‘I wanna be sustainable, but I don't wanna show it!’: The effect of sustainability cues on young adult consumers' preferences V Fani, V Mazzoli, D Acuti Business Strategy and The Environment 32 (6), 3344-3358, 2023 | 6 | 2023 |
| Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands M Kniazeva, G Aiello, C Dasmi, V Mazzoli, O Nechaeva, FU Syed Journal of Global Fashion Marketing 15 (1), 62-89, 2024 | 3 | 2024 |
| Brand engagement into self-concept and culture: a literature review for a future research agenda O Nechaeva, V Mazzoli, R Donvito Journal of Brand Management 30 (5), 414-431, 2023 | 3 | 2023 |
| QR Code and the Wine Sector: What Contents? An Exploratory Research Study on the Wine Industry D Acuti, L Magherini, V Mazzoli, R Bandinelli, R Donvito, R Rinaldi, ... Business Models and ICT Technologies for the Fashion Supply Chain …, 2017 | 3 | 2017 |
| Consumers’ reaction to brands political activity V Mazzoli, L Grazzini, D Acuti, R Donvito Micro & Macro Marketing 28 (3), 539-564, 2019 | 2 | 2019 |
| Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review V Vannucci, V Mazzoli, R Donvito, G Aiello Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| Integrating tourists’ walk and talk: a methodological approach for tracking and analysing tourists’ real behaviours for more sustainable destinations I Confente, V Mazzoli, N Camatti, D Bertocchi Journal of Sustainable Tourism, 1-21, 2024 | 1 | 2024 |
| Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making L Grazzini, V Mazzoli, L Zarantonello Industrial Marketing Management 113, 300-311, 2023 | 1 | 2023 |
| Fashion# MadeinItaly: What Do You Mean? V Mazzoli, D Acuti, L Magherini, R Bandinelli, R Donvito, DE Floriani Business Models and ICT Technologies for the Fashion Supply Chain …, 2019 | 1 | 2019 |
| GREEN PLACE BRANDING: THE ROLE OF USER-GENERATED CONTENT D Acuti, L Grazzini, V Mazzoli, G Aiello Global Marketing Conference, 253-253, 2018 | 1 | 2018 |
Raffaele DonvitoAssociate Professor, University of FlorenceEmail verificata su unifi.it
