Segui
OC Ferrell
OC Ferrell
James T. Pursell, Sr. Eminent Scholar in Ethics, Auburn University
Email verificata su auburn.edu
Titolo
Citata da
Citata da
Anno
The management of customer-contact service employees: An empirical investigation
MD Hartline, OC Ferrell
Journal of marketing 60 (4), 52-70, 1996
33481996
Estrategia de marketing
OC Ferrell, MD Hartline, G Lucas
Cengage Learning, 2012
33032012
Corporate social responsibility and marketing: An integrative framework
I Maignan, OC Ferrell
Journal of the Academy of Marketing science 32, 3-19, 2004
32122004
A contingency framework for understanding ethical decision making in marketing
OC Ferrell, LG Gresham
Journal of marketing 49 (3), 87-96, 1985
28001985
Business ethics: Ethical decision making and cases
OC Ferrell, J Fraedrich, L Ferrell
Dreamtech Press, 2005
24582005
Corporate citizenship: Cultural antecedents and business benefits
I Maignan, OC Ferrell, GTM Hult
Journal of the Academy of marketing science 27 (4), 455-469, 1999
20771999
Marketing: concepts & strategies
WM Pride, OC Ferrell
Dreamtech Press, 2004
17142004
Marketing strategy
OC Ferrell, M Hartline, BW Hochstein, M Boivin
Cengage Canada, 2023
16852023
The effect of market orientation on product innovation
BA Lukas, OC Ferrell
Journal of the academy of marketing science 28 (2), 239-247, 2000
16572000
Marketing: Concepts and strategies
S Dibb, L Simkin, WM Pride, OC Ferrell
Cengage Learning EMEA, 2019
1585*2019
A stakeholder model for implementing social responsibility in marketing
I Maignan, OC Ferrell, L Ferrell
European journal of marketing 39 (9/10), 956-977, 2005
12372005
Measuring corporate citizenship in two countries: The case of the United States and France
I Maignan, OC Ferrell
Journal of business ethics 23, 283-297, 2000
11622000
Marketing
WM Pride, OC Ferrell
Cengage Learning, 2019
1107*2019
Corporate citizenship as a marketing instrument‐Concepts, evidence and research directions
I Maignan, OC Ferrell
European journal of marketing 35 (3/4), 457-484, 2001
11012001
A synthesis of ethical decision models for marketing
OC Ferrell, LG Gresham, J Fraedrich
Journal of Macromarketing 9 (2), 55-64, 1989
9181989
Antecedents and benefits of corporate citizenship: An investigation of French businesses
I Maignan, OC Ferrell
Journal of Business Research 51 (1), 37-51, 2001
7792001
Introducción a los negocios en un mundo cambiante
L Ferrell, GA Hirt, OC Ferrell
7312010
Ethical behavior and bureaucratic structure in marketing research organizations
OC Ferrell, SJ Skinner
Journal of marketing research 25 (1), 103-109, 1988
7291988
Market-oriented sustainability: a conceptual framework and propositions
VL Crittenden, WF Crittenden, LK Ferrell, OC Ferrell, CC Pinney
Journal of the academy of marketing science 39, 71-85, 2011
5542011
Nature of corporate responsibilities: Perspectives from American, French, and German consumers
I Maignan, OC Ferrell
Journal of Business research 56 (1), 55-67, 2003
5342003
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
Articoli 1–20