| Consumer-CEO interaction as catalyst for business model innovation in established firms P Cillo, RL Priem, G Verona, P Zanella Journal of Business Research 131, 241-253, 2021 | 14 | 2021 |
| Whatever you want, whatever you like: How incumbents respond to changes in market information regimes P Zanella, P Cillo, G Verona Strategic Management Journal 43 (7), 1258-1286, 2022 | 9 | 2022 |
| The Microfoundations of Customer Involvement in Business Model Ideation and Development P Zanella, G Verona, P Cillo, RL Priem Academy of Management Proceedings 2016 (1), 14130, 2016 | 1 | 2016 |
| Customers, Markets, and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management J Schmidt, R Priem, P Zanella Journal of Management, 01492063241227157, 2024 | | 2024 |
| La distribución digital de la música: evolución y tendencias P Zanella Consumer-first marketing: «cuidar al cliente» como leitmotiv empresarial …, 2022 | | 2022 |
| How Incumbent Firms Respond to a Change in the Market Information Regime P Zanella, P Cillo, G Verona Academy of Management Proceedings 2020 (1), 16644, 2020 | | 2020 |
| Digitization and Incumbents Strategies in the Music Industry P Zanella, P Cillo, G Verona Academy of Management Proceedings 2018 (1), 12370, 2018 | | 2018 |
| Understanding and Involving Consumers in Value Creation: A Conceptual Frame P Cillo, P Zanella Academy of Management Proceedings 2015 (1), 16650, 2015 | | 2015 |
Paola CilloBocconi UniversityEmail verificata su unibocconi.it
