| The role of internal communication and training in infusing corporate values and delivering brand promise: Singapore Airlines' experience M Chong Corporate reputation review 10, 201-212, 2007 | 339 | 2007 |
| Employee participation in CSR and corporate identity: Insights from a disaster-response program in the Asia-Pacific M Chong Corporate Reputation Review 12, 106-119, 2009 | 197 | 2009 |
| The SAGE encyclopedia of corporate reputation CE Carroll Sage Publications, 2016 | 89 | 2016 |
| Perception of the risks and benefits of Bt eggplant by Indian farmers M Chong Journal of Risk Research 8 (7-8), 617-634, 2005 | 63 | 2005 |
| The social amplification of haze-related risks on the internet M Chong, M Choy Health Communication 33 (1), 14-21, 2018 | 62 | 2018 |
| Acceptance of golden rice in the Philippine'rice bowl' M Chong Nature Biotechnology 21 (9), 971-972, 2003 | 46 | 2003 |
| A crisis of epidemic proportions: what communication lessons can practitioners learn from the Singapore SARS crisis? M Chong Public Relations Quarterly 51 (1), 6, 2006 | 35 | 2006 |
| How do advertising creative directors perceive research? M Chong International Journal of Advertising 25 (3), 361-380, 2006 | 32 | 2006 |
| A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States M Chong, AK Leung, V Lua Appetite 173, 105990, 2022 | 29 | 2022 |
| Seeing through misinformation: A framework for identifying fake online news M Choy, M Chong arXiv preprint arXiv:1804.03508, 2018 | 27 | 2018 |
| Evolution of corporate reputation during an evolving controversy S Chung, M Chong, JS Chua, JC Na Journal of Communication Management 23 (1), 52-71, 2019 | 25 | 2019 |
| Social media influencers and Instagram storytelling: Case study of Singapore Instagram influencers M Chong, G Swapna Journal of Applied Business and Economics 22 (10), 81, 2020 | 10 | 2020 |
| Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat AK Leung, M Chong, TM Fernandez, ST Ng Appetite 184, 106496, 2023 | 8 | 2023 |
| Exploring how online responses change in response to debunking messages about COVID-19 on WhatsApp XK Chen, JC Na, LKW Tan, M Chong, M Choy Online Information Review 46 (6), 1184-1204, 2022 | 8 | 2022 |
| Risk perception and communication about agricultural biotechnology in developing countries: The case of Bt eggplant in India MYK Chong Cornell University, 2005 | 6 | 2005 |
| Rhetoric and reality: public acceptance of Golden Rice in Thailand M Chong, D Scheufele Journal of Development Communication 13 (1), 58, 2002 | 6 | 2002 |
| Enhancing students’ global competence through international business study missions M Chong, BKS Gan, T Menkhoff Journal of International Education in Business 15 (2), 165-183, 2022 | 5 | 2022 |
| An empirically supported taxonomy of misinformation M Chong, M Choy Navigating fake news, alternative facts, and misinformation in a post-truth …, 2020 | 5 | 2020 |
| Elite Asian newspaper coverage of agricultural biotechnology M CHONG, J Shanahan, D Brossard, N Ngo | 4 | 2004 |
| Not getting laid: Consumer acceptance of precision fermentation made egg O Zollman Thomas, M Chong, A Leung, TM Fernandez, ST Ng Frontiers in Sustainable Food Systems 7, 1209533, 2023 | 3 | 2023 |
