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Citations per year
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Cited by
All
Since 2019
Citations
27
27
h-index
1
1
i10-index
1
1
0
22
11
2022
2023
2024
1
21
5
Co-authors
Zillur Rahman
Professor, Department of Management Studies, IIT Roorkee
Verified email at ms.iitr.ac.in
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MONIKA SHARMA
Phd Scholar, Department of Management Studies
Verified email at bm.iitr.ac.in
Brand Management
Marketing
Economics
Articles
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Cited by
Cited by
Year
Anthropomorphic brand management: An integrated review and research agenda
M Sharma, Z Rahman
Journal of Business Research 149, 463-475
, 2022
27
2022
Exploring the origins of consumer perceived humanness of brands
M Sharma, Z Rahman
2023 AMA Winter Academic Conference 34
, 2023
2023
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