| Multichannel presence, boon or curse?: a comparison in price, loyalty, regret, and disappointment S Mookherjee, JJ Lee, B Sung Journal of Business Research 132, 429-440, 2021 | 12 | 2021 |
| Valuing bets and hedges S Chatterjee, S Mookherjee Judgment and Decision Making 13 (6), 509-513, 2018 | 2 | 2018 |
| To short or not to short? Improving morality judgments of short trades and short traders S Chatterjee, MD Dalman, S Mookherjee Journal of Business Research 114, 173-185, 2020 | 1 | 2020 |
| Three studies in misinformation S Mookherjee State University of New York at Binghamton, 2019 | 1 | 2019 |
| Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective A Bhattacharya, S Robinson, S Mookherjee, H Blöte Journal of Interactive Marketing, 10949968231195856, 2023 | | 2023 |
| BRANDS IN METAVERSE J Pueschel, S Mookherjee, A Goudey, S Hao Global Marketing Conference, 963-963, 2023 | | 2023 |
| EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE A Bhattacharya, S Robinson, S Mookherjee, H Blote Global Marketing Conference, 341-341, 2023 | | 2023 |
| Affinity to mnemonic features of social media: Antecedent and consequences S Mookherjee, S Mohanty, S Mukherjee Journal of Consumer Behaviour, 2023 | | 2023 |
| To short or not to short? S Chatterjee, MD Dalman, S Mookherjee HAL Post-Print, 2020 | | 2020 |
| SOCIAL MEDIA SIGNALING STRATEGIES: BRIDGING BUSINESS TO BUYERS S Mookherjee, RS Nazari 2020 AMA Summer Academic Conference, 118, 2020 | | 2020 |
| Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment J Lee, S Mookherjee Global Fashion Marketing Conference, 2019 | | 2019 |
| Differential Effect of Smart Device Recommendation on Consumption Likelihood of Vice and Virtue Products RS Gupta, S Mookherjee, I Paul, S Bond Advances in Consumer Research 47, 2019 | | 2019 |
| The Role of Institutional Entrepreneurs in The Evolution of Modern Retailing in India MD Dalman, DP Mishra, S Mookherjee ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019, 255-256, 2019 | | 2019 |
| Reacting to Misinformation: The Role of Information Valence and its Congruity to Existing Predisposition S Mookherjee, S Chatterjee The Association for Consumer Research Conference 46 (Trust in Doubt), 702, 2018 | | 2018 |
| Believing in and Reacting to Rumors: the Role of Congruity and Nature of Existing Predisposition S Mookherjee, S Chatterjee ACR North American Advances, 2018 | | 2018 |
| 19-D: Studying Bets and Hedges in Simple Lotteries S Chatterjee, S Mookherjee ACR North American Advances, 2017 | | 2017 |
Subimal ChatterjeeProfessor of Marketing, Binghamton UniversityVerified email at binghamton.edu
