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Judith Fletcher-Brown
Judith Fletcher-Brown
Associate Professor in Social Marketing
Verified email at port.ac.uk
Title
Cited by
Cited by
Year
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources
J Fletcher-Brown, S Turnbull, G Viglia, T Chen, V Pereira
International Journal of Research in Marketing 38 (2), 518-529, 2021
742021
Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness
J Fletcher-Brown, V Pereira, MW Nyadzayo
Journal of business research 86, 416-434, 2018
392018
Mobile technology to give a resource-based knowledge management advantage to community health nurses in an emerging economies context
J Fletcher-Brown, D Carter, V Pereira, R Chandwani
Journal of Knowledge Management 25 (3), 525-544, 2021
372021
Developing “employagility”: The 3Es case for live-client learning
J Fletcher-Brown, K Knibbs, K Middleton
Higher Education, Skills and Work-Based Learning 5 (2), 181-195, 2015
192015
Reflexivity and the challenges of collecting sensitive data in India: a research note
J Fletcher-Brown
Qualitative Research 20 (1), 108-118, 2020
182020
How consumers subvert advertising through rhetorical institutional work
K Middleton, H Thompson‐Whiteside, S Turnbull, J Fletcher‐Brown
Psychology & Marketing 39 (3), 634-646, 2022
132022
Exploring crisis communications during a pandemic from a cruise marketing managers perspective: An application of construal level theory
L Sharples, J Fletcher-Brown, K Sit, M Nieto-Garcia
Current Issues in Tourism 26 (19), 3175-3190, 2023
62023
How women in the UAE enact entrepreneurial identities to build legitimacy
H Thompson-Whiteside, S Turnbull, J Fletcher-Brown
International Small Business Journal 39 (7), 643-661, 2021
42021
Managing crisis in the cruise industry: using internal communications to foster workforce resilience
L Sharples, J Fletcher-Brown, M Nieto-García, K Sit, G Viglia
Tourism Review 78 (6), 1486-1505, 2023
22023
Emergence in emergency: How actors adapt to service ecosystem disruption
H Thompson-Whiteside, J Fletcher-Brown, K Middleton, S Turnbull
Journal of Business Research 162, 113800, 2023
22023
Introducing EmployaGility–sharing ideas for engaging multiple stakeholders in the teaching, learning, employment journey
K Knibbs, J Fletcher-Brown, KZ Middleton
22015
Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic
J Fletcher-Brown
12022
Confronting breast cancer is crucial to India's economic development
J Fletcher-Brown
12017
The role of consumer speech acts in brand activism: a transformative advertising perspective
J Fletcher-Brown, K Middleton, H Thompson-Whiteside, S Turnbull, ...
Journal of Advertising, 1-20, 2023
2023
Creating a powerful new weapon in the battle against breast cancer
J Fletcher-Brown
2022
Improving breast cancer healthcare in India: bold policy initiatives in women's healthcare are needed to overhaul the system
J Fletcher-Brown
2021
A mobile health intervention: using creative technology to raise breast cancer awareness in India
J Fletcher-Brown, D Carter
World Social Marketing Conference 2019, 2019
2019
Is negotiating social change a corporate responsibility? Fact or fiction? A working paper
J Fletcher-Brown, V Pereira
4th Biennial Academy of Management Conference, 2015
2015
Pluralist gender-role expectations in health advertising in the Philippines. Are advertising agencies ‘on-message’?
J Fletcher-Brown, M Camacho, KZ Middleton
British Academy of Management (BAM) Conference, 2015
2015
Investigating interdisciplinary health interventions in India breast cancer campaigns
J Fletcher-Brown
14th International Colloquium on Non-profit, arts, heritage and Social Marketing, 2015
2015
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