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Scott Koslow
Scott Koslow
Email verificata su mq.edu.au
Titolo
Citata da
Citata da
Anno
Exploring language effects in ethnic advertising: A sociolinguistic perspective
S Koslow, PN Shamdasani, EE Touchstone
Journal of consumer research 20 (4), 575-585, 1994
4421994
What is creative to whom and why? Perceptions in advertising agencies
S Koslow, SL Sasser, EA Riordan
Journal of advertising Research 43 (1), 96-110, 2003
3092003
Executional factors and advertising effectiveness: A replication
DW Stewart, S Koslow
Journal of Advertising 18 (3), 21-32, 1989
2551989
Desperately seeking advertising creativity: Engaging an imaginative" 3Ps" research agenda
SL Sasser, S Koslow
Journal of Advertising 37 (4), 5-20, 2008
2492008
Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism
S Koslow
Journal of consumer Affairs 34 (2), 245-267, 2000
2332000
Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity
S Koslow, SL Sasser, EA Riordan
Journal of Advertising 35 (3), 81-101, 2006
2042006
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising
M Kilgour, S Koslow
Journal of the Academy of Marketing Science 37, 298-309, 2009
1772009
A meta-analysis of when and how advertising creativity works
S Rosengren, M Eisend, S Koslow, M Dahlen
Journal of Marketing 84 (6), 39-56, 2020
1232020
Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?
SL Sasser, S Koslow, M Kilgour
Journal of Advertising Research 53 (3), 297-312, 2013
118*2013
Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns
SL Sasser, S Koslow, EA Riordan
Journal of Advertising Research 47 (3), 237-256, 2007
992007
Future directions for advertising creativity research
D West, S Koslow, M Kilgour
Journal of Advertising 48 (1), 102-114, 2019
862019
Information search and decision making in the selection of family health care
CAR Pechmann, DW Stewart, GB Hickson, S Koslow, WA Altemeier
Journal of Health Care Marketing 9 (2), 29-39, 1989
721989
Creativity awards: Great expectations?
M Kilgour, S Sasser, S Koslow
Creativity Research Journal 25 (2), 163-171, 2013
702013
The linguistic servicescape: Speaking their language may not be enough
EE Touchstone, S Koslow, PN Shamdasani, S D'Alessandro
Journal of Business Research 72, 147-157, 2017
552017
Passion, expertise, politics, and support
SL Sasser, S Koslow
Journal of Advertising 41 (3), 5-18, 2012
502012
The creative search for an insight in account planning: An absorptive capacity approach
J Parker, L Ang, S Koslow
Journal of Advertising 47 (3), 237-254, 2018
452018
I love creative advertising: What it is, when to call for it, and how to achieve it
S Koslow
Journal of Advertising Research 55 (1), 5-8, 2015
442015
How consumer heterogeneity muddles the international advertising debate
S Koslow, C Costley
International Journal of Advertising 29 (2), 221-244, 2010
372010
How rhetoric theory informs the creative advertising development process: reconciling differences between advertising scholarship and practice
A Tevi, S Koslow
Journal of Advertising Research 58 (1), 111-128, 2018
252018
Customers behaving badly!
L Ang, S Koslow
Rethinking misbehavior and resistance in organizations, 181-207, 2012
192012
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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