Irene C L Ng
Irene C L Ng
Professor of Marketing and Service Systems
Email verificata su warwick.ac.uk - Home page
Titolo
Citata da
Citata da
Anno
The Internet-of-Things: Review and research directions
ICL Ng, SYL Wakenshaw
International Journal of Research in Marketing 34 (1), 3-21, 2017
4092017
Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry
ICL Ng, R Maull, N Yip
European management journal 27 (6), 377-387, 2009
3752009
Education as service: The understanding of university experience through the service logic
ICL Ng, J Forbes
Journal of Marketing for higher Education 19 (1), 38-64, 2009
3492009
Servitization and operations management: a service dominant-logic approach
L Smith, R Maull, ICL Ng
International Journal of Operations & Production Management, 2014
2952014
Transitioning from a goods‐dominant to a service‐dominant logic: Visualising the value proposition of Rolls‐Royce
I Ng, G Parry, L Smith, R Maull, G Briscoe
Journal of Service Management, 2012
1872012
An integrative framework of value
ICL Ng, LA Smith
Special issue–Toward a better understanding of the role of value in markets …, 2012
1802012
Outcome‐based service contracts in the defence industry–mitigating the challenges
ICL Ng, SS Nudurupati
Journal of Service Management, 2010
1772010
Viable service systems and decision making in service management
R Badinelli, S Barile, I Ng, F Polese, M Saviano, P Di Nauta
Journal of Service Management, 2012
1692012
Outcome-based contracts as new business model: The role of partnership and value-driven relational assets
ICL Ng, DX Ding, N Yip
Industrial Marketing Management 42 (5), 730-743, 2013
1552013
Outcome-based contracts as new business model: The role of partnership and value-driven relational assets
ICL Ng, DX Ding, N Yip
Industrial Marketing Management 42 (5), 730-743, 2013
1552013
The pricing and revenue management of services: A strategic approach
ICL Ng
Routledge, 2007
1242007
Contextual variety, Internet-of-Things and the choice of tailoring over platform: Mass customisation strategy in supply chain management
I Ng, K Scharf, G Pogrebna, R Maull
International Journal of Production Economics 159, 76-87, 2015
1132015
The strategic role of unused service capacity
ICL Ng, J Wirtz, KS Lee
International Journal of Service Industry Management, 1999
1131999
Embedding the new discipline of service science
I Ng, R Maull, L Smith
The science of service systems, 13-35, 2011
1102011
Operationalising IoT for reverse supply: the development of use-visibility measures
GC Parry, SA Brax, RS Maull, ICL Ng
Supply Chain Management: An International Journal, 2016
892016
Value co-creation in the delivery of outcome-based contracts for business-to-business service
ICL Ng, SS Nudurupati, P Tasker
Advanced Institute of Management Research, 2010
882010
Advanced sale of service capacities: a theoretical analysis of the impact of price sensitivity on pricing and capacity allocations
KS Lee, ICL Ng
Journal of Business Research 54 (3), 219-225, 2001
842001
Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions
MH Green, P Davies, ICL Ng
International Journal of Production Economics 192, 40-53, 2017
832017
SD Logic Research Directions and Opportunities: The Perspective of Systems, Complexity and Engineering
ICL Ng, R Badinelli, F Polese, P Di Nauta, H Löbler, S Halliday
Marketing Theory, 160-172, 2011
832011
Learning to be Sociable: The Evolution of Homo Economicus
ICL Ng, LM Tseng
American Journal of Economics and Sociology 67 (2), 265-286, 2008
742008
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
Articoli 1–20