The effect of advertisement choice on attention SC Nettelhorst, LA Brannon Computers in Human Behavior 28 (2), 683-687, 2012 | 31 | 2012 |
Online viewers’ choices over advertisement number and duration S Nettelhorst, L Brannon, A Rose, W Whitaker Journal of Research in Interactive Marketing 14 (2), 215-238, 2020 | 26 | 2020 |
The effect of advertisement choice, sex, and need for cognition on attention SC Nettelhorst, LA Brannon Computers in Human Behavior 28 (4), 1315-1320, 2012 | 20 | 2012 |
Be careful what you wish for: The impact of advertisement choice on viewers’ expectations SC Nettelhorst, WK Jeter, LA Brannon Computers in Human Behavior 41, 313-318, 2014 | 17 | 2014 |
Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information SC Nettelhorst, LA Brannon, WT Hill Computers in Human Behavior 29 (4), 1290-1294, 2013 | 16 | 2013 |
Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements SC Nettelhorst, WK Jeter, LA Brannon, A Entringer Computers in Human Behavior 75, 320-328, 2017 | 5 | 2017 |
The effects of advertisement variation and need for cognition on attitudes toward products SC Nettelhorst, RJ Youmans The New School Psychology Bulletin 9 (2), 68-73, 2012 | 5 | 2012 |
Change my mind: The impact of online client ratings and reviews on perceptions of therapists SC Nettelhorst, EG Chin, LR Krome, DAJ Reynolds Jr Journal of Consumer Health on the Internet 23 (3), 227-248, 2019 | 3 | 2019 |
The effects of actor attractiveness and advertisement choice on mechanical avoidance behaviors SC Nettelhorst Kansas State University, 2013 | 2 | 2013 |
How did it go? A comparison of experience and outcome-focused online reviews on treatment expectations SC Nettelhorst, EG Chin, LR Krome, DAJ Reynolds Jr Journal of Consumer Health on the Internet 26 (1), 23-47, 2022 | 1 | 2022 |
The effects of advertisement variation and need for cognition on product attitudes over time S Nettelhorst, RJ Youmans | | 2012 |
The effects of advertisement variation and need for cognition on attitude change over time SC Nettelhorst | | 2009 |
RESEARCH QUESTION Are the effects of presentation order and need for cognition on attitudes toward persuasive messages moderated by the strength of the messages? SC Nettelhorst, LA Brannon | | |