Giacomo Gistri
Giacomo Gistri
Professore associato in economia e gestione delle imprese
Email verificata su unimc.it - Home page
Titolo
Citata da
Citata da
Anno
Brand dislike: The dark side of consumer preferences
D Dalli, S Romani, G Gistri
ACR North American Advances, 2006
1122006
Consumption practices of counterfeit luxury goods in the Italian context
G Gistri, S Romani, S Pace, V Gabrielli, S Grappi
Journal of Brand Management 16 (5-6), 364-374, 2009
962009
When counterfeits raise the appeal of luxury brands
S Romani, G Gistri, S Pace
Marketing Letters 23 (3), 807-824, 2012
642012
The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case
S Pace, B Balboni, G Gistri
Journal of Marketing Communications 23 (2), 135-148, 2017
482017
Attitudes and related perceptions about product placement: A comparison of Finland, Italy and the United States
NI Sabour, D Pillai, G Gistri, SK Balasubramanian
International Journal of Advertising 35 (2), 362-387, 2016
232016
Brand dislike: evidence from qualitative research and scale development
D Dalli, S Romani, G Gistri
34th EMAC-conference: Rejuvenating marketing: contamination, innovation …, 2005
182005
Marche alla ribalta: il product placement cinematografico in Italia e la sua gestione manageriale
D Dalli, G Gistri, D Borello
EGEA spa, 2011
152011
What is the harm in fake luxury brands? Moving beyond the conventional wisdom
A Ahuvia, G Gistri, S Romani, S Pace
Luxury marketing, 279-293, 2013
132013
Il product placement cinematografico
G Gistri
EGEA spa, 2011
132011
Consumption symbols at the cinema: Italian masters’ movies (1945-1975)
D Dalli, G Gistri
ACR European Advances, 2005
132005
Le marche sgradite: l’altra faccia delle preferenze del consumatore
D Dalli
Congresso Internazionale Italia-Francia sulle Tendenze del Marketing, 1-20, 2005
132005
Legitimacy struggles in palm oil controversies: An institutional perspective
M Corciolani, G Gistri, S Pace
Journal of Cleaner Production 212, 1117-1131, 2019
122019
The brand dislike construct: scale development and application to actual brands
D Dalli, S Grappi, S Romani, G Gistri
NA-Advances in Consumer Research 34, 680-681, 2007
122007
Le marche sgradite: l'altra faccia delle preferenze del consumatore. Costruzione e validazione di una scala di misurazione
D Dalli, S Romani, G Gistri
Micro & macro marketing 14 (3), 445-466, 2005
122005
Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents
M Corciolani, G Gistri, S Pace
Mercati & Competitività, 2016
82016
Il consumatore ei prodotti contraffatti: un’indagine esplorativa sul processo di acquisto e le pratiche di consumo
G Gistri, S Romani, S Grappi, S Pace, V Gabrielli
International Marketing Trends Conference-ESCP EAP, 1-32, 2008
52008
L’effetto del “prime” sull’efficacia del product placement cinematografico
G Gistri
Finanza, Marketing e Produzione 4, 51-79, 2006
52006
The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis
G Gistri, M Corciolani, S Pace
Journal of Global Fashion Marketing 9 (3), 252-269, 2018
42018
Wine consumption practices and meanings as depicted in Italian TV fiction
S Romani, G Gistri
4th International Conference of the Academy of Wine Business Research, Siena …, 2008
42008
Does the perception of incongruence hurt more? Customers’ responses to CSR crises affecting the main reputation dimension of a company
G Gistri, M Corciolani, S Pace
Journal of Marketing Management 35 (7-8), 605-633, 2019
32019
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
Articoli 1–20