| Brand dislike: Representing the negative side of consumer preferences. D Dalli, S Romani, G Gistri Advances in Consumer Research 33 (1), 2006 | 174 | 2006 |
| Consumption practices of counterfeit luxury goods in the Italian context G Gistri, S Romani, S Pace, V Gabrielli, S Grappi Journal of Brand Management 16 (5), 364-374, 2009 | 132 | 2009 |
| The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case S Pace, B Balboni, G Gistri Journal of Marketing Communications 23 (2), 135-148, 2017 | 131 | 2017 |
| How digital technologies reshape marketing: evidence from a qualitative investigation F Pascucci, E Savelli, G Gistri Italian Journal of Marketing 2023 (1), 27-58, 2023 | 114 | 2023 |
| When counterfeits raise the appeal of luxury brands S Romani, G Gistri, S Pace Marketing Letters 23, 807-824, 2012 | 111 | 2012 |
| Legitimacy struggles in palm oil controversies: An institutional perspective M Corciolani, G Gistri, S Pace Journal of Cleaner Production 212, 1117-1131, 2019 | 50 | 2019 |
| Attitudes and related perceptions about product placement: A comparison of Finland, Italy and the United States NI Sabour, D Pillai, G Gistri, SK Balasubramanian International Journal of Advertising 35 (2), 362-387, 2016 | 40 | 2016 |
| Does the perception of incongruence hurt more? Customers’ responses to CSR crises affecting the main reputation dimension of a company G Gistri, M Corciolani, S Pace Journal of Marketing Management 35 (7-8), 605-633, 2019 | 36 | 2019 |
| What is the harm in fake luxury brands? Moving beyond the conventional wisdom A Ahuvia, G Gistri, S Romani, S Pace Luxury Marketing: A Challenge for Theory and Practice, 279-293, 2012 | 27 | 2012 |
| The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis G Gistri, M Corciolani, S Pace Journal of Global Fashion Marketing 9 (3), 252-269, 2018 | 25 | 2018 |
| Brand dislike: evidence from qualitative research and scale development D Dalli, S Romani, G Gistri NA-Advances in Consumer Research Volume 33/eds. Connie Pechmann and Linda …, 2005 | 21 | 2005 |
| Reputazione aziendale e crisis management G GISTRI Una prospettiva accademica e professionale, Franco Angeli, Milano, 2018 | 19 | 2018 |
| The brand dislike construct: scale development and application to actual brands D Dalli, S Grappi, S Romani, G Gistri NA-Advances in Consumer Research 34, 680-681, 2007 | 18 | 2007 |
| Consumption symbols at the cinema: Italian masters’ movies (1945-1975) D Dalli, G Gistri European advances in consumer research 7, 586-592, 2006 | 17 | 2006 |
| Marche alla ribalta: il product placement cinematografico in Italia e la sua gestione manageriale D Dalli, G Gistri, D Borello EGEA spa, 2011 | 14 | 2011 |
| Il product placement cinematografico G Gistri EGEA spa, 2011 | 13 | 2011 |
| Le marche sgradite: l'altra faccia delle preferenze del consumatore. Costruzione e validazione di una scala di misurazione D Dalli, S Romani, G Gistri Micro & macro marketing 14 (3), 445-466, 2005 | 13 | 2005 |
| Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents M Corciolani, G Gistri, S Pace Mercati & Competitività, 2016 | 12 | 2016 |
| The second life of food: When social marketing bridges solidarity and waste prevention: The case of the Italian food bank K Silchenko, F Simonetti, G Gistri Social marketing in action: Cases from around the world, 111-126, 2019 | 9 | 2019 |
| Priming movie product placements: New insights from a Cross-National case study SK Balasubramanian, G Gistri International Journal of Advertising 41 (6), 1064-1094, 2022 | 8 | 2022 |
Simona RomaniProfessor of Consumer Behavior, Luiss University Rome ItalyEmail verificata su luiss.it
