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Tasnim M Taufique Hossain
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Citata da
Citata da
Anno
Reconceptualizing integration quality dynamics for omnichannel marketing
TMT Hossain, S Akter, U Kattiyapornpong, Y Dwivedi
Industrial Marketing Management 87, 225-241, 2020
2192020
Multichannel integration quality: A systematic review and agenda for future research
TMT Hossain, S Akter, U Kattiyapornpong, YK Dwivedi
Journal of Retailing and Consumer Services 49, 154-163, 2019
1322019
The impact of integration quality on customer equity in data driven omnichannel services marketing
TMT Hossain, S Akter, U Kattiyapornpong, SF Wamba
Procedia Computer Science 121, 784-790, 2017
652017
Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research
S Akter, MI Hossain, S Lu, S Aditya, TMT Hossain, U Kattiyapornpong
Exploring omnichannel retailing: common expectations and diverse realities …, 2019
572019
What omnichannel really means?
S Akter, TMT Hossain, C Strong
Journal of Strategic Marketing 29 (7), 567-573, 2021
392021
Innovative Mobile Marketing Strategies for Tourism Sector using Segmentation for Targeted and Effective Marketing Programs
T Hossain, MS Amin
Proceedings of the International Conference on Business Management …, 2015
62015
How to tackle global retail apocalypse using strategic omnichannel management?
S Akter, TMT Hossain, C Strong
Routledge, 2021
42021
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
S Akter, M Mohiuddin Babu, TMT Hossain, BL Dey, H Liu, P Singh
International Marketing Review 41 (1), 42-73, 2024
32024
An exploratory analysis of factors affecting the effectiveness of sms advertising among young Bangladeshi consumers
TMT Hossain, VS Bahar
World 5 (2), 2015
22015
Theory and practice gap of using SMS advertising: A qualitative analysis of the urban youth in Bangladesh and their perception towards mobile marketing messages
TMT Hossain, VS Bahar
Proceedings of 9th Asian Business Research Conference, 1-12, 2013
22013
Understanding word of mouth dynamics in omnichannel services marketing
S Akter, MM Babu, T Hossain, BL Dey, H Liu, P Singh
International Marketing Review, (In-Press), 2023
12023
Integration quality dynamics in multichannel services marketing
TMT Hossain
2020
The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity
TMT Hossain, S Akter, U Kattiyapornpong
Academy of Marketing Conference 2017, Hull, UK., 2017
2017
The Significance of Social Marketing to Uphold Sustainable Tourism: The Perspective of the Tour Operators in Bangladesh
MS Amin, TMT Hossain
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