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PAOLA SCORRANO
PAOLA SCORRANO
Professore Associato (II fascia), Università del Salento
Email verificata su unisalento.it
Titolo
Citata da
Citata da
Anno
A novel view on knowledge sharing in the agri-food sector
M Fait, P Scorrano, G Mastroleo, V Cillo, V Scuotto
Journal of Knowledge Management 23 (5), 953-974, 2019
552019
Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders
L Iaia, D Vrontis, A Maizza, M Fait, P Scorrano, F Cavallo
British Food Journal, 2019
382019
Online branding strategy for wine tourism competitiveness
P Scorrano, M Fait, A Maizza, D Vrontis
International Journal of Wine Business Research, 2019
372019
The image attributes of a destination: an analysis of the wine tourists’ perception
P Scorrano, M Fait, L Iaia, P Rosato
EuroMed Journal of Business, 2018
312018
Communicate “global”-Consume “local”. Le produzioni agroalimentari tipiche nel Web (Communicate “global”-Consume “local”. Web marketing for the typical agro-food products)
P Scorrano
Sinergie Italian Journal of Management 31 (Sep-Dec), 25-48, 2013
31*2013
Wine, family businesses and web: marketing strategies to compete effectively
L Iaia, P Scorrano, M Fait, F Cavallo
British Food Journal, 2017
292017
Corporate venture capitalists’ ambidexterity: myth or truth?
M Rossi, G Festa, A Papa, P Scorrano
IEEE Transactions on Engineering Management 68 (2), 430-441, 2019
282019
Origin based agro-food products: how to communicate their experiential value online?
L Iaia, A Maizza, M Fait, P Scorrano
British Food Journal, 2016
212016
Old, new and third wine regions: a consumer perspective
A Maizza, M Fait, P Scorrano, D Vrontis
World Review of Entrepreneurship, Management and Sustainable Development 13 …, 2017
162017
How knowledge sharing culture can become a facilitator of the sustainable development in the agrifood sector
A Maizza, M Fait, P Scorrano, A Iazzi
Sustainability 11 (4), 952, 2019
142019
The 2.0 marketing strategies for wine tourism destinations of excellence
P Scorrano
Chinese Business Review 10 (10), 2011
132011
Wine tourism destination image on the web: a comparison between conveyed and perceived communication drivers
M Fait, P Scorrano, F Cavallo, L Iaia
Journal for International Business and Entrepreneurship Development 9 (2 …, 2016
122016
Millennial generation preferences for rosé wine: an exploratory study of the Italian and French markets
A Iazzi, P Scorrano, P Rosato, B Grandhi
British Food Journal 122 (8), 2443-2461, 2019
112019
Web communication e Experiential concept store per i tipici dell’agroalimentare
A Maizza, P Scorrano, L Iaia, F Cavallo
X Annual Conference Proceedings of Società Italiana di Marketing “Smart life …, 2013
112013
Il ruolo del web 2.0 per lo sviluppo sostenibile e la competitività dei prodotti agroalimentari tipici
P Scorrano, A Maizza, P Rosato, S Gravili
Guido G., Massari S.(a cura di), Lo sviluppo sostenibile. Ambiente, risorse …, 2013
92013
Technological tools integration and ontologies for knowledge extraction from unstructured sources: a case of study for marketing in agri-food sector
A Caione, R Paiano, AL Guido, M Fait, P Scorrano
Creating Global Competitive Economies, 225-236, 2020
82020
Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship
M Fait, F Cavallo, P Scorrano, L Iaia
Sinergie Italian Journal of Management 33 (May-Aug), 83-103, 2015
82015
La misurazione delle performance della social web communication nelle aggregazioni agroalimentari
M Fait, P Scorrano, O Trio
Conference proceedings of 13th International Marketing Trends Conference …, 2014
82014
The relationship between unstructured information and marketing knowledge: an experiment in the US wine market
P Scorrano, M Fait, A Maizza
International Journal of Management Practice 8 (3), 232-246, 2015
72015
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio
L Iaia, M Fait, F Cavallo, P Scorrano, A Maizza
Atti del XXVI Convegno annuale di Sinergie, 2014
72014
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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