| A novel view on knowledge sharing in the agri-food sector M Fait, P Scorrano, G Mastroleo, V Cillo, V Scuotto Journal of Knowledge Management 23 (5), 953-974, 2019 | 55 | 2019 |
| Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders L Iaia, D Vrontis, A Maizza, M Fait, P Scorrano, F Cavallo British Food Journal, 2019 | 38 | 2019 |
| Online branding strategy for wine tourism competitiveness P Scorrano, M Fait, A Maizza, D Vrontis International Journal of Wine Business Research, 2019 | 37 | 2019 |
| The image attributes of a destination: an analysis of the wine tourists’ perception P Scorrano, M Fait, L Iaia, P Rosato EuroMed Journal of Business, 2018 | 31 | 2018 |
| Communicate “global”-Consume “local”. Le produzioni agroalimentari tipiche nel Web (Communicate “global”-Consume “local”. Web marketing for the typical agro-food products) P Scorrano Sinergie Italian Journal of Management 31 (Sep-Dec), 25-48, 2013 | 31* | 2013 |
| Wine, family businesses and web: marketing strategies to compete effectively L Iaia, P Scorrano, M Fait, F Cavallo British Food Journal, 2017 | 29 | 2017 |
| Corporate venture capitalists’ ambidexterity: myth or truth? M Rossi, G Festa, A Papa, P Scorrano IEEE Transactions on Engineering Management 68 (2), 430-441, 2019 | 28 | 2019 |
| Origin based agro-food products: how to communicate their experiential value online? L Iaia, A Maizza, M Fait, P Scorrano British Food Journal, 2016 | 21 | 2016 |
| Old, new and third wine regions: a consumer perspective A Maizza, M Fait, P Scorrano, D Vrontis World Review of Entrepreneurship, Management and Sustainable Development 13 …, 2017 | 16 | 2017 |
| How knowledge sharing culture can become a facilitator of the sustainable development in the agrifood sector A Maizza, M Fait, P Scorrano, A Iazzi Sustainability 11 (4), 952, 2019 | 14 | 2019 |
| The 2.0 marketing strategies for wine tourism destinations of excellence P Scorrano Chinese Business Review 10 (10), 2011 | 13 | 2011 |
| Wine tourism destination image on the web: a comparison between conveyed and perceived communication drivers M Fait, P Scorrano, F Cavallo, L Iaia Journal for International Business and Entrepreneurship Development 9 (2 …, 2016 | 12 | 2016 |
| Millennial generation preferences for rosé wine: an exploratory study of the Italian and French markets A Iazzi, P Scorrano, P Rosato, B Grandhi British Food Journal 122 (8), 2443-2461, 2019 | 11 | 2019 |
| Web communication e Experiential concept store per i tipici dell’agroalimentare A Maizza, P Scorrano, L Iaia, F Cavallo X Annual Conference Proceedings of Società Italiana di Marketing “Smart life …, 2013 | 11 | 2013 |
| Il ruolo del web 2.0 per lo sviluppo sostenibile e la competitività dei prodotti agroalimentari tipici P Scorrano, A Maizza, P Rosato, S Gravili Guido G., Massari S.(a cura di), Lo sviluppo sostenibile. Ambiente, risorse …, 2013 | 9 | 2013 |
| Technological tools integration and ontologies for knowledge extraction from unstructured sources: a case of study for marketing in agri-food sector A Caione, R Paiano, AL Guido, M Fait, P Scorrano Creating Global Competitive Economies, 225-236, 2020 | 8 | 2020 |
| Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship M Fait, F Cavallo, P Scorrano, L Iaia Sinergie Italian Journal of Management 33 (May-Aug), 83-103, 2015 | 8 | 2015 |
| La misurazione delle performance della social web communication nelle aggregazioni agroalimentari M Fait, P Scorrano, O Trio Conference proceedings of 13th International Marketing Trends Conference …, 2014 | 8 | 2014 |
| The relationship between unstructured information and marketing knowledge: an experiment in the US wine market P Scorrano, M Fait, A Maizza International Journal of Management Practice 8 (3), 232-246, 2015 | 7 | 2015 |
| Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio L Iaia, M Fait, F Cavallo, P Scorrano, A Maizza Atti del XXVI Convegno annuale di Sinergie, 2014 | 7 | 2014 |
Monica FaitDipartimento di Scienze dell'Economica - Università del SalentoEmail verificata su unisalento.it
