| Engaging consumers with advergames: An experimental evaluation of interactivity, fit and expectancy KY Goh, JW Ping Journal of the Association for Information Systems 15 (7), 2, 2014 | 91 | 2014 |
| Information privacy concern about peer disclosure in online social networks J Chen, JW Ping, Y Xu, BCY Tan IEEE Transactions on Engineering Management 62 (3), 311-324, 2015 | 62 | 2015 |
| Am I afraid of my peers? Understanding the antecedents of information privacy concerns in the online social context J Chen, W Ping, Y Xu, BCY Tan | 52 | 2009 |
| Strategies of crisis management from contingent perspective W Ping, T Cui, SL Pan | 16 | 2011 |
| The exploration of crisis management strategies: Looking back and ahead T Cui, D Wang, JW Ping Frontiers of Business Research in China 10 (2), 220, 2016 | 10 | 2016 |
| Engaging consumers with advergames: an experimental evaluation of interactivity, relevancy and expectancy JW Ping, KY Goh, HH Teo | 10 | 2010 |
| Does Social media brand community membership translate to real sales? A critical evaluation of purchase behavior by fans and non-fans of a Facebook fan page JW Ping, KY Goh, Z Lin, AC Quan Goh | 5 | 2012 |
Bernard C.Y. TanProfessor of Information Systems, National University of SingaporeEmail verificata su comp.nus.edu.sg
