| Digital visual engagement: influencing purchase intentions on Instagram C Valentini, S Romenti, G Murtarelli, M Pizzetti Journal of communication management 22 (4), 362-381, 2018 | 225 | 2018 |
| A conversation-based perspective for shaping ethical human–machine interactions: The particular challenge of chatbots G Murtarelli, A Gregory, S Romenti Journal of Business Research 129, 927-935, 2021 | 181 | 2021 |
| Organisations' conversations in social media: applying dialogue strategies in times of crises S Romenti, G Murtarelli, C Valentini Corporate communications: an international journal 19 (1), 10-33, 2014 | 140 | 2014 |
| Exploring corporations’ dialogue about CSR in the digital era L Illia, S Romenti, B Rodríguez-Cánovas, G Murtarelli, CE Carroll Journal of business ethics 146, 39-58, 2017 | 134 | 2017 |
| Measuring online dialogic conversations’ quality: A scale development S Romenti, C Valentini, G Murtarelli, K Meggiorin Journal of Communication Management 20 (4), 328-346, 2016 | 32 | 2016 |
| “Hi! How can I help you today?”: investigating the quality of chatbots–millennials relationship within the fashion industry G Murtarelli, C Collina, S Romenti The TQM Journal 35 (3), 719-733, 2023 | 23 | 2023 |
| The impact of digital image-based features on users' emotions and online behaviours in the food industry G Murtarelli, S Romenti, C Valentini British food journal 124 (1), 31-49, 2022 | 14 | 2022 |
| Investigating the role of contextual factors in effectively executing communication evaluation and measurement: a scoping review S Romenti, G Murtarelli, A Miglietta, A Gregory Journal of Communication Management 23 (3), 228-245, 2019 | 14 | 2019 |
| Creating shared value through communication: a case study analysis of Barilla E Invernizzi, S Romenti, G Murtarelli The management game of communication, 181-201, 2016 | 9 | 2016 |
| CCOs’ Strategic Role in Large Italian Companies/El papel del Dircom en las grandes organizaciones italianas E Invernizzi, G Murtarelli, S Romenti Revista Internacional de Relaciones Públicas 4 (8), 201-220, 2014 | 7 | 2014 |
| The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession G Murtarelli Out-thinking Organizational Communications: The Impact of Digital …, 2017 | 6 | 2017 |
| Online relationships and dialogue orientation in the Italian hospitality industry S Romenti, R Minazzi, G Murtarelli 14th Toulon-Verona Conference Organizational Excellence in Services, ---, 2011 | 6 | 2011 |
| Dialogue strategies and social media: A managerial perspective S Romenti, G Murtarelli | 4 | 2011 |
| Conflicting logics between communication departments and management S Romenti, G Murtarelli presentation delivered at the panel “New voices in PR evaluation: Innovative …, 2018 | 3 | 2018 |
| Good for you, good for the planet’: Creating shared value through communication in Barilla E Invernizzi, S Romenti, G Murtarelli, L Virginio XVII EUPRERA CONGRESS “The management game of communication: How PR …, 2015 | 3 | 2015 |
| A reputation measurement model for online stakeholders: concepts, evidence and implications S Romenti, C Valentini, G Murtarelli, E Cipolletta Public Relations, Values And Cultural Identity, 253-273, 2015 | 3 | 2015 |
| Communication a strategic lever for innovative organizations S Romenti, E Invernizzi, S Biraghi, G Murtarelli XXV Convegno annuale di Sinergie Referred Electronic Conference Proceeding L …, 2013 | 3 | 2013 |
| Digital corporate communication and visual communication C Valentini, G Murtarelli Handbook on Digital Corporate Communication, 326-342, 2023 | 2 | 2023 |
| Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication L Illia, E Alberti, G Murtarelli, E Colleoni Italian Journal of Marketing 2022 (2), 173-202, 2022 | 2 | 2022 |
| Socrate 2 punto 0. Strategie di dialogo online per l'impresa G Murtarelli FrancoAngeli, 2015 | 2 | 2015 |
