| Leave some for me! The role of marketing in influencing responsible consumption during times of crisis S Anderson, JE Anderson Journal of Strategic Marketing, 1-19, 2020 | 13 | 2020 |
| Lobbying as a potent political marketing tool for firm performance: A closer look JE Anderson, SL Martin, RP Lee Psychology & Marketing 35 (7), 511-521, 2018 | 13 | 2018 |
| Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction JE Anderson, RP Lee, M Tofighi, ST Anderson Journal of Strategic Marketing 31 (1), 235-253, 2023 | 9 | 2023 |
| The Impact of Peer-Influence: How Does Social Network Endorsement Affect Nonprofits and For-Profit Companies? M Tofighi, E Mazaheri, JE Anderson Journal of Nonprofit & Public Sector Marketing 34 (2), 177-203, 2022 | 9 | 2022 |
| When does customer participation influence new product performance? The role of ambiguity and strategic collaboration RP Lee, Y Wang, S Ma, J Anderson Industrial Marketing Management 104, 276-288, 2022 | 5 | 2022 |
| The Highs and Lows of Startups in the Cannabis Industry: A Pestle Analysis of the Current Issues JE Anderson, MÜ Hughes, C Nguyen Business Forum 27 (2), 27-36, 2019 | 5 | 2019 |
| Rethink and Retool: Marketing Mix Strategies in Response to Covid-19 C Nguyen, J Anderson, S Banerjee BUSINESS FORUM 28 (2), 30, 2021 | 4 | 2021 |
| Service composite quality as a strategic measure of patient well-being JE Anderson, C Nguyen, M Tofighi Journal of Strategic Marketing 31 (4), 940-960, 2023 | 1 | 2023 |
| Influence of multimarket contact on product line configuration decisions S Sarangi, T Lyngdoh, JE Anderson Journal of Strategic Marketing, 1-15, 2024 | | 2024 |
| An Exploratory Study of the Factors Related to the Sales Manager and Salesperson that Affect the Sales Coaching Process ABA Carlin A. Nguyen, Jeffrey E. Anderson Journal of Selling 22 (1), 5-21, 2022 | | 2022 |
| The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies: An Abstract M Tofighi, E Mazaheri, JE Anderson Academy of Marketing Science World Marketing Congress, 477-478, 2019 | | 2019 |
| The Influence of Customer and Supplier Network Ties on International Diversification JE Anderson, SL Martin, RP Lee Association of Collegiate Marketing Educators Albuquerque, NM March 7-10 …, 2018 | | 2018 |
| Customer Participation in Service Cocreation: An (Extended) Abstract RP Lee, W Yonggui, S Ma, JE Anderson Creating Marketing Magic and Innovative Future Marketing Trends, 409-412, 2017 | | 2017 |
Ruby LeeFlorida State UniversityEmail verificata su fsu.edu
