Massimo Giovanardi
Massimo Giovanardi
University of Bologna - Department for Life Quality Studies
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Co-performing tourism places: The “Pink Night” festival
M Giovanardi, A Lucarelli, PLE Decosta
Annals of Tourism Research 44, 102-115, 2014
Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
M Giovanardi, A Lucarelli, C Pasquinelli
Marketing Theory 13 (3), 365-383, 2013
Haft and sord factors in place branding: Between functionalism and representationalism
M Giovanardi
Place Branding and Public Diplomacy 8 (1), 30-45, 2012
The political nature of brand governance: a discourse analysis approach to a regional brand building process
A Lucarelli, M Giovanardi
Journal of Public Affairs 16 (1), 16-27, 2016
Producing and consuming the painter Raphael's birthplace
M Giovanardi
Journal of Place Management and Development 4 (1), 53-66, 2011
A multi-scalar approach to place branding: The 150th anniversary of Italian unification in Turin
M Giovanardi
European Planning Studies 23 (3), 597-615, 2015
The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’
I Hassen, M Giovanardi
Cities 80, 45-52, 2018
Inclusive place branding: Critical perspectives on theory and practice
M Karavatzis, M Giovanardi, M Lichrou
Routledge, 2017
Sailing through marketing: A critical assessment of spatiality in marketing literature
M Giovanardi, A Lucarelli
Journal of Business Research 82, 149-159, 2018
Challenges in delivering brand promise–focusing on municipal healthcare organisations
U Hytti, P Kuoppakangas, K Suomi, C Chapleo, M Giovanardi
International Journal of Public Sector Management, 2015
The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro
R Goulart Sztejnberg, M Giovanardi
Journal of Marketing Management 33 (5-6), 421-445, 2017
Critical perspectives on place marketing
M Giovanardi, M Lichrou, M Kavaratzis
The Routledge Companion to Critical Marketing. London: Routledge, 2018
From "moving consumption" to "spacing consumption": In search of consumption geographies
A Lucarelli, M Giovanardi
NA - Advances in Consumer Research 44, 324-328, 2016
From “Moving Consumption” to “Spacing Consumption:” In Search of Consumption Geographies
A Lucarelli, M Giovanardi
ACR North American Advances, 2016
Rediscovering the “urban” in two Italian tourist coastal cities
C Rabbiosi, M Giovanardi
Tourism in the City, 247-258, 2017
Conclusions: Inclusive place branding–towards an integrative research agenda
M Giovanardi, M Lichrou, M Kavaratzis
Inclusive Place Branding, 172-181, 2017
Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda
A Lucarelli, M Giovanardi
Journal of Macromarketing 39 (1), 88-102, 2019
Sustainability, liveability and connectivity
M Florek, M Giovanardi
Journal of Place Management and Development, 2015
Maps and tours as metaphors for conceptualizing urban place representation for marketing/branding purposes GARY wARNABY, RICHARD KOeCK AND
M Karavatzis, M Giovanardi, M Lichrou
Inclusive Place Branding, 118-132, 2017
Beyond the Great Beauty: Rescaling Heritage and Tourism, Bologna, Italy, 10-12 February 2016.
C Rabbiosi, M Giovanardi
Almatourism: Journal of Tourism, Culture and Territorial Development 8 (7), 2017
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