| Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands M Giovanardi, A Lucarelli, C Pasquinelli Marketing Theory 13 (3), 365-383, 2013 | 121 | 2013 |
| Co-performing tourism places: The “Pink Night” festival M Giovanardi, A Lucarelli, PLE Decosta Annals of Tourism Research 44, 102-115, 2014 | 115 | 2014 |
| Haft and sord factors in place branding: Between functionalism and representationalism M Giovanardi Place branding and public diplomacy 8, 30-45, 2012 | 84 | 2012 |
| The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’ I Hassen, M Giovanardi Cities 80, 45-52, 2018 | 62 | 2018 |
| Inclusive place branding: Critical perspectives on theory and practice M Karavatzis, M Giovanardi, M Lichrou Routledge, 2017 | 61 | 2017 |
| The political nature of brand governance: a discourse analysis approach to a regional brand building process A Lucarelli, M Giovanardi Journal of Public Affairs 16 (1), 16-27, 2016 | 59 | 2016 |
| Sailing through marketing: A critical assessment of spatiality in marketing literature M Giovanardi, A Lucarelli Journal of Business Research 82, 149-159, 2018 | 49 | 2018 |
| The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro R Goulart Sztejnberg, M Giovanardi Journal of Marketing Management 33 (5-6), 421-445, 2017 | 38 | 2017 |
| A multi-scalar approach to place branding: The 150th anniversary of Italian unification in Turin M Giovanardi European Planning Studies 23 (3), 597-615, 2015 | 38 | 2015 |
| Producing and consuming the painter Raphael's birthplace M Giovanardi Journal of Place Management and Development 4 (1), 53-66, 2011 | 38 | 2011 |
| Challenges in delivering brand promise–focusing on municipal healthcare organisations U Hytti, P Kuoppakangas, K Suomi, C Chapleo, M Giovanardi International Journal of Public Sector Management 28 (3), 254-272, 2015 | 34 | 2015 |
| Investigating relational ontologies in macromarketing: toward a relational approach and research agenda A Lucarelli, M Giovanardi Journal of Macromarketing 39 (1), 88-102, 2019 | 13 | 2019 |
| Critical perspectives on place marketing M Giovanardi, M Kavaratzis, M Lichrou The Routledge Companion to Critical Marketing, 115-134, 2018 | 9 | 2018 |
| From "moving consumption" to "spacing consumption": In search of consumption geographies A Lucarelli, M Giovanardi NA - Advances in Consumer Research 44, 324-328, 2016 | 7 | 2016 |
| From “moving consumption” to “spacing consumption:” in search of consumption geographies A Lucarelli, M Giovanardi ACR North American Advances, 2016 | 7 | 2016 |
| Profiling ‘Red Bologna’: Between neoliberalisation tendencies and municipal socialist legacy M Giovanardi, MG Silvagni Cities 110, 103059, 2021 | 6 | 2021 |
| Conclusions: Inclusive place branding–towards an integrative research agenda M Giovanardi, M Lichrou, M Kavaratzis Inclusive Place Branding, 172-181, 2017 | 6 | 2017 |
| Keeping a foot in both camps: Sustainability, city branding and boundary spanners C Rinaldi, M Giovanardi, A Lucarelli Cities 115, 103236, 2021 | 5 | 2021 |
| Rediscovering the “urban” in two Italian tourist coastal cities C Rabbiosi, M Giovanardi Tourism in the city: Towards an integrative agenda on urban tourism, 247-258, 2017 | 5 | 2017 |
| Inclusive Place Branding M Kavaratzis, M Giovanardi, M Lichrou Critical Perspectives on Theory and Practice, 2017 | 2 | 2017 |
Andrea LucarelliAssociate Professor of Marketing, Stockholm UniversityEmail verificata su sbs.su.se
