stefania borghini
stefania borghini
Associate Professor, Bocconi University
Email verificata su unibocconi.it
TitoloCitata daAnno
American girl and the brand gestalt: closing the loop on sociocultural branding research
N Diamond, JF Sherry Jr, AM Muniz Jr, MA McGrath, RV Kozinets, ...
Journal of Marketing 73 (3), 118-134, 2009
2832009
Street art, sweet art? Reclaiming the “public” in public place
LM Visconti, JF Sherry Jr, S Borghini, L Anderson
Journal of consumer research 37 (3), 511-529, 2010
2492010
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place
S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muniz Jr, ...
Journal of Retailing 85 (3), 363-375, 2009
2482009
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place
S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muniz Jr, ...
Journal of Retailing 85 (3), 363-375, 2009
2482009
Organizational creativity: breaking equilibrium and order to innovate
S Borghini
Journal of Knowledge Management 9 (4), 19-33, 2005
1442005
Ongoing search among industrial buyers
S Borghini, F Golfetto, D Rinallo
Journal of Business Research 59 (10-11), 1151-1159, 2006
1432006
Exploring visitor experiences at trade shows
D Rinallo, S Borghini, F Golfetto
Journal of Business & Industrial Marketing 25 (4), 249-258, 2010
1102010
Agents in paradise: Experiential co-creation through emplacement, ritualization, and community
JF Sherry Jr, RV Kozinets, S Borghini
Consuming experience, 31-47, 2013
822013
Symbiotic postures of commercial advertising and street art
S Borghini, LM Visconti, L Anderson, JF Sherry, Jr
Journal of Advertising 39 (3), 113-126, 2010
702010
Representing BtoB reality in case study research: Challenges and new opportunities
S Borghini, A Carù, B Cova
Industrial Marketing Management 39 (1), 16-24, 2010
482010
Opening the network: Bridging the IMP tradition and other research perspectives
F Golfetto, R Salle, S Borghini, D Rinallo
Industrial Marketing Management 36 (7), 844-848, 2007
432007
Atmosfera e visual marchandising: ambienti, relazioni ed esperienze
K Zaghi, M LAURA
F. Angeli, 2008
412008
Using anthropological methods to study industrial marketing and purchasing: an exploration of professional trade shows
S Borghini, F Golfetto, D Rinallo
20th IMP Conference, 2004
312004
Motherhoods, markets and consumption: The making of mothers in contemporary western cultures
S O'Donohoe, M Hogg, P Maclaran, L Martens, L Stevens
Routledge, 2013
292013
When sacred objects Go B® a (n) d: Fashion rosaries and the contemporary linkage of religion and commerciality
D Rinallo, S Borghini, G Bamossy
Consumption and spirituality, 45-56, 2012
24*2012
Ivory Tower vs Spanning University: il caso dell’Università di Pavia
M Balconi, S Borghini, A Moisello
Il sistema della ricerca pubblica in Italia, Franco Angeli, 2003
242003
Communicating competence in the medical diagnostic industry, A customers’ view
S Borghini, D Rinallo
19th IMP conference, 2003
172003
L'attaccamento ai luoghi commerciali. Viaggio nelle esperienze quotidiane e straordinarie dei consumatori
S Borghini, K Zaghi
Micro & Macro Marketing 16 (1), 59-70, 2007
142007
Store Design e Servicescape. Il “place” della relazione con il cliente
S Borghini
Franco Angeli, 2005
142005
Allomother as Image and Essence: Animating the American Girl Brand
JF Sherry, S Borghini, MA McGrath, AJ Muniz, N Diamond, RV Kozinets
Routledge, 2008
132008
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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