| Goodbye pareto principle, hello long tail: The effect of search costs on the concentration of product sales E Brynjolfsson, Y Hu, D Simester Management science 57 (8), 1373-1386, 2011 | 1079 | 2011 |
| Always leave home without it: A further investigation of the credit-card effect on willingness to pay D Prelec, D Simester Marketing letters 12, 5-12, 2001 | 690 | 2001 |
| Customer satisfaction incentives JR Hauser, DI Simester, B Wernerfelt Marketing science 13 (4), 327-350, 1994 | 577 | 1994 |
| Firm-wide incentives and mutual monitoring at Continental Airlines M Knez, D Simester Journal of Labor Economics 19 (4), 743-772, 2001 | 473 | 2001 |
| Effects of $9 price endings on retail sales: Evidence from field experiments ET Anderson, DI Simester Quantitative marketing and Economics 1, 93-110, 2003 | 375 | 2003 |
| Measuring and mitigating the costs of stockouts ET Anderson, GJ Fitzsimons, D Simester Management science 52 (11), 1751-1763, 2006 | 347 | 2006 |
| The option value of returns: Theory and empirical evidence ET Anderson, K Hansen, D Simester Marketing Science 28 (3), 405-423, 2009 | 321 | 2009 |
| Reviews without a purchase: Low ratings, loyal customers, and deception ET Anderson, DI Simester Journal of Marketing Research 51 (3), 249-269, 2014 | 320 | 2014 |
| Polyhedral methods for adaptive choice-based conjoint analysis O Toubia, JR Hauser, DI Simester Journal of Marketing Research 41 (1), 116-131, 2004 | 289 | 2004 |
| Long-run effects of promotion depth on new versus established customers: three field studies ET Anderson, DI Simester Marketing Science 23 (1), 4-20, 2004 | 288 | 2004 |
| Fast polyhedral adaptive conjoint estimation O Toubia, DI Simester, JR Hauser, E Dahan Marketing Science 22 (3), 273-303, 2003 | 270 | 2003 |
| Signalling price image using advertised prices D Simester Marketing Science 14 (2), 166-188, 1995 | 221 | 1995 |
| Internal customers and internal suppliers JR Hauser, DI Simester, B Wernerfelt Journal of Marketing Research 33 (3), 268-280, 1996 | 212 | 1996 |
| Price stickiness and customer antagonism ET Anderson, DI Simester The quarterly journal of economics 125 (2), 729-765, 2010 | 199 | 2010 |
| Bias and variance approximation in value function estimates S Mannor, D Simester, P Sun, JN Tsitsiklis Management Science 53 (2), 308-322, 2007 | 199 | 2007 |
| Optimizing product line designs: Efficient methods and comparisons A Belloni, R Freund, M Selove, D Simester Management Science 54 (9), 1544-1552, 2008 | 181 | 2008 |
| Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes ET Anderson, DI Simester Marketing Science 27 (3), 492-500, 2008 | 171 | 2008 |
| How sales taxes affect customer and firm behavior: The role of search on the Internet ET Anderson, NM Fong, DI Simester, CE Tucker Journal of Marketing Research 47 (2), 229-239, 2010 | 136 | 2010 |
| Dynamic catalog mailing policies DI Simester, P Sun, JN Tsitsiklis Management science 52 (5), 683-696, 2006 | 136 | 2006 |
| Advertising in a competitive market: The role of product standards, customer learning, and switching costs ET Anderson, D Simester Journal of Marketing research 50 (4), 489-504, 2013 | 130 | 2013 |
