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Francesca Dall'Olmo Riley
Francesca Dall'Olmo Riley
Professor of Brand Management, Kingston University Business School
Email verificata su kingston.ac.uk
Titolo
Citata da
Citata da
Anno
Defining a" brand": Beyond the literature with experts' interpretations
L De Chernatony, F Dall'Olmo Riley
Journal of Marketing management 14 (5), 417-443, 1998
15041998
Experts' views about defining services brands and the principles of services branding
L De Chernatony, FDO Riley
Journal of Business Research 46 (2), 181-192, 1999
6061999
Modelling the components of the brand
L De Chernatony, F Dall’Olmo Riley
European journal of marketing 32 (11/12), 1074-1090, 1998
6001998
Added value: its nature, roles and sustainability
L De Chernatony, F Harris, FDO Riley
European Journal of marketing 34 (1/2), 39-56, 2000
5552000
The service brand as relationships builder
F Dall’Olmo Riley, L De Chernatony
British Journal of Management 11 (2), 137-150, 2000
4572000
Online grocery shopping: the influence of situational factors
C Hand, F Dall'Olmo Riley, P Harris, J Singh, R Rettie
European journal of Marketing 43 (9/10), 1205-1219, 2009
3672009
Luxury branding on the Internet: lost opportunity or impossibility?
F Dall’Olmo Riley, C Lacroix
Marketing Intelligence & Planning 21 (2), 96-104, 2003
2042003
The chasm between managers' and consumers' views of brands: the experts' perspectives
L De Chernatony, FDO Riley
Journal of strategic marketing 5 (2), 89-104, 1997
1811997
Criteria to assess brand success
L de Chematony, F Dall'Olmo Riley, F Harris
Journal of Marketing Management 14 (7), 765-781, 1998
1621998
The variability of attitudinal repeat-rates
F Dall'Olmo Riley, ASC Ehrenberg, SB Castleberry, TP Barwise, ...
International journal of Research in Marketing 14 (5), 437-450, 1997
1471997
Online and store patronage: a typology of grocery shoppers
P Harris, F Dall’Olmo Riley, D Riley, C Hand
International Journal of Retail & Distribution Management 45 (4), 419-445, 2017
1462017
Downscale extensions: Consumer evaluation and feedback effects
FDO Riley, JM Pina, R Bravo
Journal of Business Research 66 (2), 196-206, 2013
1422013
The role of perceived value in vertical brand extensions of luxury and premium brands
F Dall’Olmo Riley, JM Pina, R Bravo
Journal of Marketing Management 31 (7-8), 881-913, 2015
1272015
The role of situational variables in online grocery shopping in the UK
H Robinson, F Dall'Olmo Riley, R Rettie, G Rolls-Willson
The Marketing Review 7 (1), 89-106, 2007
1242007
Dove vs. Dior: Extending the brand extension decision-making process from mass to luxury
FDO Riley, W Lomax, A Blunden
Australasian Marketing Journal 12 (3), 40-55, 2004
1112004
Brand consultants' perspectives on the concept ofthe brand'
L De Chernatony, F Dall'Olmo Riley
Marketing and Research Today 25 (1), 45-52, 1997
901997
Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
JM Pina, FDO Riley, W Lomax
Journal of Business Research 66 (9), 1411-1419, 2013
852013
The variability of attitudinal repeat-rates
FDO Riley, ASC Ehrenberg, SB Castleberry, TP Barwise
International journal of Research in Marketing 14 (5), 437-450, 1997
811997
Understanding multichannel shopper journey configuration: An application of goal theory
P Harris, FDO Riley, C Hand
Journal of Retailing and Consumer Services 44, 108-117, 2018
782018
Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context
R Chawdhary, F Dall’Olmo Riley
Journal of Marketing Management 31 (9-10), 1018-1039, 2015
772015
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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