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Jeffrey Meyer
Jeffrey Meyer
Associate Professor of Marketing, Bowling Green State University
Email verificata su bgsu.edu
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Citata da
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Opportunities for innovation in the delivery of interactive retail services
LL Berry, RN Bolton, CH Bridges, J Meyer, A Parasuraman, K Seiders
Journal of Interactive Marketing 24 (2), 155-167, 2010
2832010
Do service guarantees guarantee greater market value?
J Meyer, DD Gremler, J Hogreve
Journal of Service Research 17 (2), 150-163, 2014
662014
Getting in touch with your thinking style: How touchscreens influence purchase
Y Zhu, J Meyer
Journal of Retailing and Consumer Services 38, 51-58, 2017
612017
The sales manager as a unit of analysis: a review and directions for future research
RE Plank, DA Reid, SE Koppitsch, J Meyer
Journal of Personal Selling & Sales Management 38 (1), 78-91, 2018
462018
The effect of product placements on the evaluation of movies
J Meyer, R Song, K Ha
European Journal of Marketing 50 (3/4), 530-549, 2016
432016
Pricing strategies for hybrid bundles: Analytical model and insights
J Meyer, V Shankar
Journal of Retailing 92 (2), 133-146, 2016
352016
Pricing hybrid bundles by understanding the drivers of willingness to pay
J Meyer, V Shankar, LL Berry
Journal of the Academy of Marketing Science 46, 497-515, 2018
342018
The relationship between product placement and the performance of movies
R Song, J Meyer, K Ha
Journal of Advertising Research 55 (3), 322-338, 2015
262015
Do points matter? The effects of gamification activities with and without points on student learning and engagement
SE Koppitsch, J Meyer
Marketing Education Review 32 (1), 45-53, 2022
242022
Estimating customer churn under competing risks
P Routh, A Roy, J Meyer
Journal of the Operational Research Society 72 (5), 1138-1155, 2021
242021
The internet and international marketing
V Shankar, J Meyer
Handbook of International Marketing, 451-467, 2009
202009
From water to table: A multidisciplinary approach comparing fish from aquaponics with traditional production methods
B Kralik, F Weisstein, J Meyer, K Neves, D Anderson, J Kershaw
Aquaculture 552, 737953, 2022
142022
A matter of alignment? Effects of product types and environmental claim framing on consumer evaluation of sustainable foods
FL Weisstein, J Meyer, J Kershaw
Business Strategy and the Environment 33 (3), 1661-1674, 2024
2024
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