Consumer behaviour through the eyes of neurophysiological measures: State-of-the-art and future trends P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ... Computational intelligence and neuroscience 2019, 2019 | 198 | 2019 |
La atenuación lingüística como fenómeno variable M Ana, MA Marco Oralia: Análisis del discurso oral 15, 78-125, 2012 | 142 | 2012 |
Neurophysiological responses to different product experiences E Modica, G Cartocci, D Rossi, ACM Levy, P Cherubino, AG Maglione, ... Computational Intelligence and Neuroscience 2018, 2018 | 42 | 2018 |
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research AC Martinez-Levy, D Rossi, G Cartocci, M Mancini, G Di Flumeri, A Trettel, ... International Review on Public and Nonprofit Marketing 19 (1), 53-75, 2022 | 28 | 2022 |
Antismoking campaigns' perception and gender differences: a comparison among EEG indices G Cartocci, E Modica, D Rossi, BMS Inguscio, P Arico, ACM Levy, ... Computational Intelligence and Neuroscience 2019, 2019 | 18 | 2019 |
Forefront users’ experience evaluation by employing together virtual reality and electroencephalography: a case study on cognitive effects of scents M Mancini, P Cherubino, G Cartocci, A Martinez, G Borghini, ... Brain Sciences 11 (2), 256, 2021 | 15 | 2021 |
Smoke signals: A study of the neurophysiological reaction of smokers and non-smokers to smoking cues inserted into antismoking public service announcements BMS Inguscio, G Cartocci, E Modica, D Rossi, AC Martinez-Levy, ... International Journal of Psychophysiology 167, 22-29, 2021 | 9 | 2021 |
NeuroDante: Poetry mentally engages more experts but moves more non-experts, and for both the cerebral approach tendency goes hand in hand with the cerebral effort G Cartocci, D Rossi, E Modica, AG Maglione, AC Martinez Levy, ... Brain Sciences 11 (3), 281, 2021 | 8 | 2021 |
Measuring neurophysiological signals, fixations and self-report data for product placement effectiveness assessment in music videos AC Martinez-Levy, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ... Experimental and Quantitative Methods in Contemporary Economics …, 2020 | 8 | 2020 |
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data ML Ana, P Cherubino, G Cartocci, E Modica, D Rossi, M Marco, T Arianna, ... International Journal of Bioelectromagnetism 19 (1), 25-35, 2017 | 8 | 2017 |
Wearable technologies for electrodermal and cardiac activity measurements: a comparison between fitbit sense, empatica E4 and shimmer GSR3+ V Ronca, AC Martinez-Levy, A Vozzi, A Giorgi, P Aricò, R Capotorto, ... Sensors 23 (13), 5847, 2023 | 7 | 2023 |
Esports and visual attention: evaluating in-game advertising through eye-tracking during the game viewing experience M Mancini, P Cherubino, G Cartocci, A Martinez, G Di Flumeri, ... Brain Sciences 12 (10), 1345, 2022 | 7 | 2022 |
Neuroscientific methods for exploring user perceptions while dealing with Mobile Advertising: A novel and integrated approach M Mancini, P Cherubino, G di Flumeri, G Cartocci, A Martinez, A Sanchez, ... Frontiers in Neuroergonomics 3, 835648, 2022 | 4 | 2022 |
Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures AC Martinez-Levy, E Moneta, D Rossi, A Trettel, M Peparaio, ... Foods 10 (7), 1527, 2021 | 2 | 2021 |
Advances in Neuroscience and Its Application in Economics and Marketing Research A Martinez-Levy, P Cherubino, D Rossi, MT Herrero Ezquerro, A Trettel, ... Micro & Macro Marketing 30 (3), 521-546, 2021 | 2 | 2021 |
Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy M Caratù, P Cherubino, S Menicocci, AC Martinez-Levy Italian Journal of Marketing 2024 (1), 21-54, 2024 | 1 | 2024 |
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques M Mancini, P Cherubino, A Martinez, A Vozzi, S Menicocci, S Ferrara, ... Brain Sciences 13 (10), 1481, 2023 | 1 | 2023 |
How to Promote and Communicate an Effective Green and Sustainable Communication: A Neuromarketing Study AC Martinez-Levy, D Sasso, A Vozzi, S Menicocci, A Trettel, F Babiloni, ... The Garment Economy: Understanding History, Developing Business Models, and …, 2023 | 1 | 2023 |
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience A Vozzi, A Martinez Levy, V Ronca, A Giorgi, S Ferrara, M Mancini, ... Brain Sciences 13 (9), 1242, 2023 | | 2023 |
NeuroDante: Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort. Brain Sci … G Cartocci, D Rossi, E Modica, AG Maglione, AC Martinez Levy, ... s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | | 2021 |